2020 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Fast Moving Consumer Goods
PEPSI RETRO STUDIO
PEPSICO
PEPSI BEVERAGE
DDB ROMANIA Bucharest ROMANIA DDB ROMANIA
Bucharest
ROMANIA
Short List
A02 Healthcare
A HARD PILL TO SWALLOW
APOTEK HJÄRTAT
APOTEK HJÄRTAT
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
Gold
A03 Durable Consumer Goods including Automotive
THE (RE)COLLECTION
DIESEL
DIESEL
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
ETERNAL RUN
ASICS
ASICS GLIDERIDE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BLACK FRIDAY RE(SALE)
IKEA DENMARK
IKEA DENMARK
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
Silver
ACT FOR FOOD
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
PUBLICIS CONSEIL
Paris
FRANCE
Short List
A07 Not-for-profit / Charity / Government
-60% CULTURE
STATE OF THE ARTS
FLEMISH ART
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Gold
B01 Use of Ambient Media: Small Scale
N23. A FRAGRANCE BASED ON REAL EVENTS
NOVAYA GAZETA
THE BOYCOTT OF THE OPENING OF THE PERFUME BOUTIQUE IN THE "THE HOUSE OF EXECUTIO
ACTION Moscow RUSSIA ACTION
Moscow
RUSSIA
Short List
FORTUM CIRCO® HANDLE
FORTUM
FORTUM CIRCO® RECYCLED PLASTIC
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Short List
B02 Use of Ambient Media: Large Scale
BIRDS WILL BE BACK
RECKITT BENCKISER TURKEY
FINISH
HAVAS ISTANBUL Istanbul TURKEY HAVAS ISTANBUL
Istanbul
TURKEY
Short List
C01 Guerrilla Marketing & Stunts
EURYTHENES PLASTICUS
WWF GERMANY
THE NEW SPECIES EURYTHENES PLASTICUS
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
Bronze
C03 Exhibitions / Installations
ZEROZEROZERO STORE
SKY ITALIA
TV SHOW ZEROZEROZERO BASED ON THE BOOK BY ROBERTO SAVIANO
M&C SAATCHI Milan ITALY M&C SAATCHI
Milan
ITALY
Short List
THE INVISIBLE STORE
BOTTEGA VENETA
BOTTEGA VENETA
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
INDEPENDENT IDEAS
Milan
ITALY
Short List
C04 Competitions & Promotional Games
THE NO SHOW ROOM
VOLKSWAGEN
VOLKSWAGEN CAR
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
FEEL THE FORCE MACHINE
THE COCA-COLA COMPANY
COCA-COLA ZERO SUGAR
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO
AMAZON PRIME VIDEO
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Short List
C05 Customer Retail / In-Store Experience
THE IN-BETWEEN WATER
ALKO
THE IN-BETWEEN WATER
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Bronze
TELCOLLECTION
PRISMA
TELCOLLECTION CLOTHING LINE
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Silver
CROCODILE FREE
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO
AMAZON PRIME VIDEO
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Short List
C06 360 integrated brand experience
TELCOLLECTION
PRISMA
TELCOLLECTION CLOTHING LINE
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Bronze
C07 Customer Acquisition & Retention
LOTTO CHRISTMAS COLLECTION
THE DANISH NATIONAL LOTTERY
LOTTO
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
Short List
ENJOY BEFORE RETURNING
DIESEL
DIESEL
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Grand Prix
D01 Tech-led Brand Experience
FEEL THE FORCE MACHINE
THE COCA-COLA COMPANY
COCA-COLA ZERO SUGAR
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Bronze
D02 Use of Mobile & Devices
.COMDOM
TELENET
COMMERCIAL PUBLIC SERVICES
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
Silver
D03 Use of Social & Digital Platforms
IKEA PETUNES
IKEA BELGIUM
ALL
OGILVY | SOCIAL.LAB BELGIUM Brussels BELGIUM OGILVY | SOCIAL.LAB BELGIUM
Brussels
BELGIUM
Short List
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO
AMAZON PRIME VIDEO
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Bronze
-60% CULTURE
STATE OF THE ARTS
FLEMISH ART
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Bronze
D04 Digital Installations
TEAR DOWN THIS WALL
THE DDR MUSUEM
TEAR DOWN THIS WALL
THE DDR MUSEUM Berlin GERMANY VIRTUE
Copenhagen
NO SLEEP
Copenhagen
DENMARK
Bronze
SPACEBUZZ: VR EDUCATION PROGRAMME FOR CHILDREN CREATING EARTH’S AMBASSADORS
SPACEBUZZ
SPACEBUZZ: EXPERIENTIAL EDUCATION PROGRAMME
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
SPACEBUZZ
Amsterdam
THE NETHERLANDS
Bronze
D05 New Realities & Voice Activation
SPACEBUZZ: VR EDUCATION PROGRAMME FOR CHILDREN CREATING EARTH’S AMBASSADORS
SPACEBUZZ
SPACEBUZZ: EXPERIENTIAL EDUCATION PROGRAMME
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
SPACEBUZZ
Amsterdam
THE NETHERLANDS
Short List
E01 Launch / Re-launch
SUPERWEAR
AMAZON PRIME VIDEO
AMAZON PRIME VIDEO (THE BOYS)
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Short List
E02 Sponsorship & Brand Partnership
BLACK FRIDAY RE(SALE)
IKEA DENMARK
IKEA DENMARK
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
Short List
F01 Integrated Campaign led by Brand Experience & Activation
THE NO SHOW ROOM
VOLKSWAGEN
VOLKSWAGEN CAR
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
G04 Social Behaviour
TELCOLLECTION
PRISMA
TELCOLLECTION CLOTHING LINE
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Gold
HELPY HOUR
FEDCAFÉ
THE INDEPENDENT FEDERATION OF BELGIAN CAFE'S.
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
Short List
G05 Cultural Insight
-60% CULTURE
STATE OF THE ARTS
FLEMISH ART
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Silver
G06 Breakthrough on a Budget
VOLVO LIFESAVER
VOLVO CAR NEDERLAND
PUBLIC AWARENESS - CAR / AED
OGILVY | SOCIAL LAB AMSTERDAM THE NETHERLANDS OGILVY | SOCIAL LAB AMSTERDAM
THE NETHERLANDS
Short List
KAK TEBE TAKOE, ELON MUSK?
THE BUSINESS FORUM DELO ZA MALIM
THE BUSINESS FORUM DELO ZA MALIM
RUPORT Krasnodar RUSSIA RUPORT
Krasnodar
RUSSIA
Short List
G07 Corporate Purpose & Social Responsibility
THE DARK SIDE OF MONEY
ABN AMRO
RECRUITMENT
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
Bronze
EURYTHENES PLASTICUS
WWF GERMANY
THE NEW SPECIES EURYTHENES PLASTICUS
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
Silver
CROCODILE FREE
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Bronze