WARM BREAD AND IN BED

TitleWARM BREAD AND IN BED
BrandWARM BREAD AND IN BED
Product/ServiceA BAKERY CHAIN
Category A01. Creation of a new Brand Identity
Entrant SUPREMATIKA Moscow, RUSSIA
Idea Creation SUPREMATIKA Moscow, RUSSIA
Production SUPREMATIKA Moscow, RUSSIA
Credits
Name Company Position
Vladimir Lifanov Suprematika Art Director
Marina Lokteeva Suprematika Account Director
Anastasya Khoroshilova Suprematika Designer
Eugenia Maximova Suprematika Designer

Background

Saint Petersburg is a very rainy city. It has almost 300 cloudy days per year. A new chain of bakeries are made to give a bit sunlight to St. Petersburg citizens.

Describe the creative idea (40% of vote)

The basis for graphics is a warm sunlight formed like a bread siluets.

Describe the execution (40% of vote)

The light is used for wall decoration in bakeries, menus, signeboards and all printed materials. Also a big directed lamps made a giant siluets on the building in the streets.

List the results (20% of vote)

It works.