| Title | WARM BREAD AND IN BED |
| Brand | WARM BREAD AND IN BED |
| Product/Service | A BAKERY CHAIN |
| Category |
A01. Creation of a new Brand Identity |
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Entrant
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SUPREMATIKA Moscow, RUSSIA
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Idea Creation
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SUPREMATIKA Moscow, RUSSIA
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Production
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SUPREMATIKA Moscow, RUSSIA
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Credits
| Vladimir Lifanov |
Suprematika |
Art Director |
| Marina Lokteeva |
Suprematika |
Account Director |
| Anastasya Khoroshilova |
Suprematika |
Designer |
| Eugenia Maximova |
Suprematika |
Designer |
Background
Saint Petersburg is a very rainy city. It has almost 300 cloudy days per year. A new chain of bakeries are made to give a bit sunlight to St. Petersburg citizens.
Describe the creative idea (40% of vote)
The basis for graphics is a warm sunlight formed like a bread siluets.
Describe the execution (40% of vote)
The light is used for wall decoration in bakeries, menus, signeboards and all printed materials. Also a big directed lamps made a giant siluets on the building in the streets.
List the results (20% of vote)
It works.