Bronze Eurobest Award

Case Film

Presentation Image

Category A02. Rebrand / Refresh of an existing Brand
Entrant BOLD Stockholm, SWEDEN
Idea Creation BOLD Stockholm, SWEDEN
Production BOLD Stockholm, SWEDEN
Name Company Position
Oskar Lübeck Bold NoA Chief Creative Officer
Harry Elonen Bold NoA Client Director
Lova Henrikson Bold NoA Account Manager
Oliver Helfrich Bold NoA Creative Director
Marjam Malmberg Bold NoA Strategy Director
Yun Yu Bold NoA Senior Designer
Carl-Johan Nordin Bold NoA Senior Designer
Ivo Rubboli Bold NoA Designer
Niklas Artursson Bold NoA Motion Designer


Mentimeter was founded with a clear mission: to transform meetings from one-dimensional and boring to more inclusive and fun. Mentimeter offers a presentation platform that enables real-time interaction with your audience and invites every voice to be heard. They are the fastest growing startup in Sweden, present in 120 countries where they have over 78 million users. Together with the Mentimeter team, we have a created a playful brand identity that reflects their ambition to create meetings where listening and learning together becomes the new norm.

Describe the creative idea (40% of vote)

The new identity takes visual cues from commonly used infographics, infusing them with the energy and engagement of a Menti experience. The identity is close to the product itself and therefore highly recognizable, but at the same time active and surprising to show the dynamics between the different voices in the room. The Menti line represents the foundation of the user interaction and is a recognizable and unifying element that ties the brand identity together. Through participation, the line is activated and information rises from the line.

Describe the execution (40% of vote)

The symbol is a playful take on well-known bar-graphs and pie-charts visualizing an abstract M; and the wordmark represents the reliability and user-friendliness of the platform. In addition to the original primary blue color, new more vibrant colors increase the energy and flexibility of communication. We also created a custom typeface – Menti Sans. With its quirky details, it is a subtle reference to the world of bar charts, without compromising on accessibility. Mentimeter is so much more than just visualizing data. It’s about the fun and excitement in the room, and the spirit of listening to be heard. By listening, and allowing others to be heard, inclusivity is created. The new design aim to capture that positive energy and make Mentimeter a household name.

List the results (20% of vote)

No identity specific measurements or studies. H1 2020 Mentimeters aided awareness is up 74% in the US compared to H2 2019 (Survey Monkey) new registrations/signups have increased in 2020 by about 200% YtD compared to same period 2019.