DON'T LOSE SIGHT OF YOUR DREAMS
| Title | DON'T LOSE SIGHT OF YOUR DREAMS |
| Brand | FORD-WERKE GMBH |
| Product/Service | FORD MUSTANG GT |
| Category |
B03. Posters |
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Entrant
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BBDO Düsseldorf, GERMANY
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Idea Creation
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BBDO Düsseldorf, GERMANY
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Credits
| Till Diestel |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Kristoffer Heilemann |
BBDO Düsseldorf GmbH |
Creative Managing Director |
| Rod Henriques |
BBDO Düsseldorf GmbH |
Executive Creative Director |
| Martin Soendergaard |
BBDO Düsseldorf GmbH |
Executive Creative Director |
| Ailton Henriques |
BBDO Düsseldorf GmbH |
Art Director |
| Samuel Tettey |
BBDO Düsseldorf GmbH |
Art Director |
| Henrik van Laak |
BBDO Düsseldorf GmbH |
Copywriter |
| Simon Stitzl |
BBDO Düsseldorf GmbH |
Client Service Director |
| Vera Vanselow |
BBDO Düsseldorf GmbH |
Account Director |
| Gustavo Neves |
Proximity Worldwide GmbH |
Copywriter |
| Rodrigo Stroisch |
- |
Concept |
| Patrick Curtet |
- |
Photographer |
| Roy Ritchie |
- |
Photographer |
Background
Desktops are modern picture frames. The wallpapers we choose, show the things we desire and dream of. That’s why subconsciously we don’t want the favorite parts of the picture to be hidden by files and folders. We uncover this insight with the dream wallpaper of all drivers: THE dream car Ford Mustang. For the re-launch of this icon, we turned our idea into a print campaign that remembered people: don’t lose sight of your dream.
Describe the creative idea (40% of vote)
We use to put the things we desire as wallpapers on our desktops. Because we literally don’t want to lose sight of our dreams, we protect the images from folders and files. On this modern stage we introduced the modern version of an old dream car: the Mustang GT. Our print campaign for the launch of this icon ran for one month across Germany.
Describe the execution (40% of vote)
We’ve labeled and arranged hundreds of folders – did you see the easter eggs in their names? – in order to create three desktops, of three fictional personalities, who dream of one and the same car.
List the results (20% of vote)
These three pieces of arty arrangements, with much love for detail and lots of funny „easter eggs“ in it, gave our target group an outer perspective of themselves. It proved that there’s still a fresh and modern way of talking about a modern version of a legendary dream car.