Eurobest 2022

2020 Media

Title Brand Product / Service	Entrant Company	Location	Idea Creation Company	Location	Media Placement	Location
B09 Use of Social Platforms
AMAZON BINGE SHOPPING AMAZON PRIME VIDEO / AMAZON PRIME VIDEO	HEREZIE Paris	FRANCE	HEREZIE Paris	FRANCE
THE STREAMING PREROLL 13ÈME RUE / 13ÈME RUE	BETC Paris	FRANCE	BETC Paris	FRANCE	YOUTUBE Paris	FRANCE	Short List
THE ENDLESS LETTER ON INSTAGRAM STORIES RT / SOCIAL MEDIA PROJECT	RT Moscow	RUSSIA	RT Moscow	RUSSIA	RT Moscow	RUSSIA
YOU ARE UNDER HIRE! UKRAINIAN PATROL POLICE / UKRAINIAN PATROL POLICE	ANGRY Kyiv	UKRAINE	ANGRY Kyiv	UKRAINE	ANGRY Kyiv	UKRAINE
THE DIGITAL WEEKEND OF THE MUSEUMS FACEBOOK / MUSEUMS IN GERMANY	PHILIPP UND KEUNTJE Hamburg	GERMANY	PHILIPP UND KEUNTJE Hamburg	GERMANY
VOICES OF BRUSSELS STIB/MIVB / BRUSSELS PUBLIC TRANSPORT	MORTIERBRIGADE Brussels	BELGIUM	MORTIERBRIGADE Brussels	BELGIUM	MORTIERBRIGADE Brussels	BELGIUM
FANTA HALLOWEEN – HAUNTED BY THE DARK FANTA / FANTA DARK ORANGE	OGILVY \| SOCIAL.LAB BELGIUM Brussels	BELGIUM	OGILVY \| SOCIAL.LAB BELGIUM Brussels	BELGIUM	OGILVY \| SOCIAL.LAB BELGIUM Brussels	BELGIUM	Bronze
LABEL ACTION LABEL EMMAÜS / LABEL EMMAÜS	LABEL EMMAüS Paris	FRANCE	BRAINSONIC Paris	FRANCE
B10 Use of Technology
LESSONS OF AUSCHWITZ: VR TRIBUTE BY SCHOOL STUDENTS RT / ONLINE FILM	RT Moscow	RUSSIA	RT Moscow	RUSSIA	RT Moscow	RUSSIA
RABBI-BOT P&G / ALWAYS FEMININE CARE	MEDIACOM CONNECTIONS Tel Aviv	ISRAEL	ACW GREY TEL-AVIV Netanya GO DIGITAL MARKETING Tel Aviv MEDIACOM CONNECTIONS	ISRAEL	MEDIACOM CONNECTIONS Tel Aviv GO DIGITAL MARKETING Netanya	ISRAEL	Grand Prix
C01 Use of Data-Driven Insight
IKEA BLACK FRIDAY IKEA BELGIUM / ALL	OGILVY \| SOCIAL.LAB BELGIUM Brussels	BELGIUM	OGILVY \| SOCIAL.LAB BELGIUM Brussels	BELGIUM	OGILVY \| SOCIAL.LAB BELGIUM Brussels	BELGIUM
C02 Use of Real-Time Data
FINISH WATER INDEX RECKITT BENCKISER / FINISH	HAVAS MEDIA TURKEY Istanbul	TURKEY	HAVAS TURKEY Istanbul	TURKEY	HAVAS MEDIA TURKEY Istanbul	TURKEY
THE EDGY VEGGIE WAY ALDI / ALDI VEGAN PRODUCTS	PHD GERMANY Frankfurt	GERMANY	PHD GERMANY Frankfurt	GERMANY	PHD GERMANY Frankfurt	GERMANY
C03 Data-Driven Targeting
IKEA BLACK FRIDAY IKEA BELGIUM / ALL	OGILVY \| SOCIAL.LAB BELGIUM Brussels	BELGIUM	OGILVY \| SOCIAL.LAB BELGIUM Brussels	BELGIUM	OGILVY \| SOCIAL.LAB BELGIUM Brussels	BELGIUM
THE FUTURE OF MARKETING HAS FEELINGS SAP / SAP EXPERIENCE MANAGEMENT	PHD GERMANY Frankfurt	GERMANY	PHD GERMANY Frankfurt	GERMANY	PHD GERMANY Frankfurt	GERMANY
THE EDGY VEGGIE WAY ALDI / ALDI VEGAN PRODUCTS	PHD GERMANY Frankfurt	GERMANY	PHD GERMANY Frankfurt	GERMANY	PHD GERMANY Frankfurt	GERMANY
BRINGING ENTERTAINMENT HOME WARNER BROS. UK / HOME ENTERTAINMENT	PHD London	UNITED KINGDOM	PHD London	UNITED KINGDOM	PHD London	UNITED KINGDOM
D01 Use of Brand or Product Integration into a Programme or Platform
COFFEE DEFENDERS: A PATH FROM COCA TO COFFEE LAVAZZA / CORPORATE	WE ARE SOCIAL Milan	ITALY	WE ARE SOCIAL Milan	ITALY
FINISH WATER INDEX RECKITT BENCKISER / FINISH	HAVAS MEDIA TURKEY Istanbul	TURKEY	HAVAS TURKEY Istanbul	TURKEY	HAVAS MEDIA TURKEY Istanbul	TURKEY
HOW SKODA POLAND PUT THE ‘CHOOL’ INTO DRIVING SCHOOL SKODA / SKODA AUTO SAFETY	PHD MEDIA DIRECTION Warsaw	POLAND	PHD MEDIA DIRECTION Warsaw TVN Warsaw	POLAND	PHD MEDIA DIRECTION Warsaw	POLAND
BHF 24 HOURS IN A&E: HEART SPECIAL BRITISH HEART FOUNDATION / BRITISH HEART FOUNDATION	PHD London	UNITED KINGDOM	PHD London	UNITED KINGDOM	PHD London	UNITED KINGDOM
CONCRETE GREEN WITH LOYLE CARNER TIMBERLAND UK / EUROSPRINT TREKKER	PHD London	UNITED KINGDOM	PHD London	UNITED KINGDOM	PHD London	UNITED KINGDOM	Short List
D02 Use of Branded Content created for Digital or Social
THE ENDLESS LETTER ON INSTAGRAM STORIES RT / SOCIAL MEDIA PROJECT	RT Moscow	RUSSIA	RT Moscow	RUSSIA	RT Moscow	RUSSIA
EPLAYOFFS TELIA / TELIA ESPORTS	TBWA\HELSINKI	FINLAND	TBWA\HELSINKI Helsinki TELIA Helsinki FINNISH HOCKEY LEAGUE Helsinki ASSEMBLY ORGANISING OY Helsinki MTV	FINLAND	TELIA Helsinki MTV Helsinki	FINLAND
POLOSA CHUDES VOLKSWAGEN / VOLKSWAGEN POLO	PHD Moscow	RUSSIA	PHD Moscow FUSE Moscow	RUSSIA	PHD Moscow	RUSSIA
ANTYFEST URAL MUSIC NIGHT FESTIVAL / MUSIC FESTIVAL	VOSKHOD Ekaterinburg	RUSSIA	VOSKHOD Ekaterinburg	RUSSIA	VOSKHOD Ekaterinburg	RUSSIA
E01 Use of Integrated Media
THE NO SHOWROOM VOLKSWAGEN GROUP SWEDEN / PASSAT ALL TRACK	PHD Stockholm	SWEDEN	NORD DDB Stockholm	SWEDEN	PHD Stockholm	SWEDEN
F01 Media Insights & Strategy
DRIVE RESPONSIBLY JUPILER / BEER	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM	VIZEUM Brussels	BELGIUM
SONGS WITHOUT MUSIC BELGIAN MUSIC FUND / BELGIAN MUSICIANS	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM	Bronze
SMART TEST-DRIVE ŠKODA / ŠKODA	PHD Moscow	RUSSIA	PHD Moscow	RUSSIA	PHD Moscow	RUSSIA
THE BELGIAN COMMERCIAL BREAK SBS / MEDIAGROUP	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM	SBS BELGIUM Vilvoorde	BELGIUM
F03 Media Execution
DRIVE RESPONSIBLY JUPILER / BEER	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM	VIZEUM Brussels	BELGIUM
3919 SIG (SERVICE D'INFORMATION DU GOUVERNEMENT) / SIG	BETC Paris	FRANCE	BETC Paris	FRANCE	DENTSU PARIS	FRANCE
AD WITHOUT A BREAK MEDIAMARKT / HOME ELECTRONICS & AUDIOVISUAL	WUNDERMAN THOMPSON Antwerp	BELGIUM	WUNDERMAN THOMPSON Antwerp	BELGIUM	SBS BELGIUM Vilvoorde	BELGIUM
#VIGNETTEGAME LESFURETS / FINANCIAL SERVICES / INSURANCE COMPARISON WEBSITE	BELLE PARIS	FRANCE	BELLE PARIS	FRANCE	BBO MEDIA GROUP Paris	FRANCE
G01 Local Brand
THE BELGIAN COMMERCIAL BREAK SBS / MEDIAGROUP	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM	SBS BELGIUM Vilvoorde	BELGIUM
G02 Challenger Brand
THE EARLY END SECTOR ALARM / SECTOR ALARM	ÅKESTAM HOLST Stockholm	SWEDEN	ÅKESTAM HOLST Stockholm	SWEDEN	ZENITH Stockholm	SWEDEN
G03 Single-market Campaign
3919 SIG (SERVICE D'INFORMATION DU GOUVERNEMENT) / SIG	BETC Paris	FRANCE	BETC Paris	FRANCE	DENTSU PARIS	FRANCE
#UNHATEWOMEN TERRE DES FEMMES / WOMEN'S RIGHTS	PHILIPP UND KEUNTJE Hamburg	GERMANY	PHILIPP UND KEUNTJE Hamburg	GERMANY			Short List
ALWAYS BAT-MITZVAH P&G / ALWAYS FEMININE CARE	MEDIACOM CONNECTIONS Tel Aviv	ISRAEL	MEDIACOM CONNECTIONS Tel Aviv SHAVOT Ramat Gan	ISRAEL	MEDIACOM CONNECTIONS Tel Aviv	ISRAEL	Short List
G04 Social Behaviour
TUTTI FRUTTI TIKTOK TOOLKIT FAZER TUTTI FRUTTI / FAZER TUTTI FRUTTI	KURIO, THE SOCIAL MEDIA AGENCY Helsinki	FINLAND	KURIO, THE SOCIAL MEDIA AGENCY Helsinki	FINLAND	KURIO, THE SOCIAL MEDIA AGENCY Helsinki DAGMAR Helsinki	FINLAND
#UNHATEWOMEN TERRE DES FEMMES / WOMEN'S RIGHTS	PHILIPP UND KEUNTJE Hamburg	GERMANY	PHILIPP UND KEUNTJE Hamburg	GERMANY			Gold
TRYBLUESKY AEROSPACE CENTER KPCY / SKYDIVING COURSES	MEX ADVERTISING Kiev	UKRAINE	MEX ADVERTISING Kiev	UKRAINE	MEX ADVERTISING Kiev	UKRAINE	Silver
IT´S JUST FRUIT. FAZER / FROOSH	PERFECT FOOLS Stockholm	SWEDEN	PERFECT FOOLS Stockholm	SWEDEN	STARCOM Stockholm	SWEDEN
IKEA BLANKET FORTS IKEA / IKEA GOODS & HOME FURNISHING SOLUTIONS	INSTINCT Moscow	RUSSIA	INSTINCT Moscow	RUSSIA	INSTINCT Moscow	RUSSIA
G05 Cultural Insight
PA & PI ARE BACK EKOTOPFILM / INTERNATIONAL FESTIVAL OF SUSTAINABLE DEVELOPMENT FILMS	EFFE Bratislava	SLOVAK REPUBLIC	EFFE Bratislava	SLOVAK REPUBLIC
HAYRAT RECKITT BENCKISER / FINISH	HAVAS MEDIA TURKEY Istanbul	TURKEY	HAVAS TURKEY Istanbul	TURKEY	HAVAS MEDIA TURKEY Istanbul	TURKEY
ALWAYS BAT-MITZVAH P&G / ALWAYS FEMININE CARE	MEDIACOM CONNECTIONS Tel Aviv	ISRAEL	MEDIACOM CONNECTIONS Tel Aviv SHAVOT Ramat Gan	ISRAEL	MEDIACOM CONNECTIONS Tel Aviv	ISRAEL	Short List
THE LEGALLY BINDING BEER CONTRACT SPENDRUPS / NORRLANDS GULD	ÅKESTAM HOLST Stockholm	SWEDEN	ÅKESTAM HOLST Stockholm	SWEDEN	STARCOM Stockholm	SWEDEN
ALL AT ONCE TOCHKA BANK / TOCHKA'S BANKING SERVICES	VOSKHOD Ekaterinburg	RUSSIA	VOSKHOD Ekaterinburg	RUSSIA	VOSKHOD Ekaterinburg	RUSSIA

B09 Use of Social Platforms
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO

HEREZIE Paris

FRANCE
THE STREAMING PREROLL
13ÈME RUE / 13ÈME RUE

BETC Paris

FRANCE

YOUTUBE
Paris

FRANCE

Short List
THE ENDLESS LETTER ON INSTAGRAM STORIES
RT / SOCIAL MEDIA PROJECT

RT Moscow

RUSSIA

RT
Moscow

RUSSIA
YOU ARE UNDER HIRE!
UKRAINIAN PATROL POLICE / UKRAINIAN PATROL POLICE

ANGRY Kyiv

UKRAINE

ANGRY
Kyiv

UKRAINE
THE DIGITAL WEEKEND OF THE MUSEUMS
FACEBOOK / MUSEUMS IN GERMANY

PHILIPP UND KEUNTJE Hamburg

GERMANY
VOICES OF BRUSSELS
STIB/MIVB / BRUSSELS PUBLIC TRANSPORT

MORTIERBRIGADE Brussels

BELGIUM

MORTIERBRIGADE
Brussels

BELGIUM
FANTA HALLOWEEN – HAUNTED BY THE DARK
FANTA / FANTA DARK ORANGE

OGILVY | SOCIAL.LAB BELGIUM Brussels

BELGIUM

OGILVY | SOCIAL.LAB BELGIUM
Brussels

BELGIUM

Bronze
LABEL ACTION
LABEL EMMAÜS / LABEL EMMAÜS

LABEL EMMAüS Paris

FRANCE

BRAINSONIC Paris

FRANCE

C01 Use of Data-Driven Insight
IKEA BLACK FRIDAY
IKEA BELGIUM / ALL

OGILVY | SOCIAL.LAB BELGIUM Brussels

BELGIUM

OGILVY | SOCIAL.LAB BELGIUM
Brussels

BELGIUM

E01 Use of Integrated Media
THE NO SHOWROOM
VOLKSWAGEN GROUP SWEDEN / PASSAT ALL TRACK

PHD Stockholm

SWEDEN

NORD DDB Stockholm

SWEDEN

PHD
Stockholm

SWEDEN

G02 Challenger Brand
THE EARLY END
SECTOR ALARM / SECTOR ALARM

ÅKESTAM HOLST Stockholm

SWEDEN

ZENITH
Stockholm

SWEDEN