Title	THE CONFIRMATION
Brand	THE DANISH CANCER SOCIETY
Product/Service	THE DANISH CANCER SOCIETY
Category	A15. PUBLIC SERVICE MESSAGES & CHARITIES
Entrant Company	HJALTELIN STAHL Copenhagen, DENMARK
Advertising Agency	HJALTELIN STAHL Copenhagen, DENMARK
Production Company	PEGASUS PRODUCTION Copenhagen, DENMARK

Name	Company	Position
Mette Hørdum	HJALTELIN STAHL	Client Service Director
Nicolai Stahl	HJALTELIN STAHL	Chief Creative Officer
Marie Louise Maltov	HJALTELIN STAHL	Account Manager
Nicolai Stahl	HJALTELIN STAHL	Copywriter
Henrik Tvilling	HJALTELIN STAHL	Copywriter
Nicolai Stahl	HJALTELIN STAHL	Art Director
Lotte Jacobsen	HJALTELIN STAHL	Executive Agency Producer
Emilie Brandt	Pegasus Production	Agency Producer
Pernille Fischer Christensen	HJALTELIN STAHL	Director
Erik Molberg Hansen	HJALTELIN STAHL	Director Of Photography
Eddie Simonsen	HJALTELIN STAHL	Sound Design Arrangement
Anne Østerud	HJALTELIN STAHL	Editor

Brief Explanation

The Confirmation. A mother is about to give a speech – she’s clearly moved and nervous. There’s a heavy atmosphere in the room. It's difficult for her; she is sharing the story of Her son, who has been fighting against a severe cancer disease for years. We get the notion that we might be at a funeral. Yet instantly – the tone in the mother’s voice changes and the heavy air disappears. Cut to the son, who is looking healthy and very much alive. We realize that we are at his Confirmation Party.