Title	RED
Brand	THE ECONOMIST
Product/Service	NEWSPAPER
Category	A10. PUBLICATIONS & MEDIA
Entrant Company	CLM BBDO Boulogne-Billancourt, FRANCE
Advertising Agency	CLM BBDO Boulogne-Billancourt, FRANCE
Media Agency	PHD GERMANY Frankfurt, GERMANY
Production Company	CAPITAINE PLOUF Paris, FRANCE

Name	Company	Position
Benjamin Marchal/Olivier Lefebvre/Matthieu Elkaim	CLM BBDO	Executive Creative Director
Julien Beuvry	CLM BBDO	Art Director
Sonia Dos Santos	CLM BBDO	Copywriter
Yvain Lecryt	CLM BBDO	Sfx Developer/Director
Anthony Hammelle	CLM BBDO	Managing Director
Sacha Lacroix	CLM BBDO	Head Of New Business
Judith Romero	CLM BBDO	Account Director
Louise Rahman	CLM BBDO	Account Executive
Laura Autier	CLM BBDO	Strategic Planner

Brief Explanation

In order to produce this commercial, we decided to go for an animation technique that is a mix between 3D images and hand drawings. Each sequence was drawn frame by frame, and then, reworked and enhanced with CGI animation. The background is made out stylized pages from The Economist magazine. The red color used for all illustrations is the exact same tone as The Economist’s red. For this production we combined traditional and contemporary design techniques, metaphorically representing the traditional « paper » version of the magazine as well as its « digital » version.