| Title | CHICKEN |
| Brand | DAIMLER |
| Product/Service | MERCEDES-BENZ |
| Category |
A07. CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES |
|
Entrant Company
|
JUNG von MATT Stuttgart, GERMANY
|
|
Advertising Agency
|
JUNG von MATT Stuttgart, GERMANY
|
|
Production Company
|
BIGFISH FILMPRODUKTION Berlin, GERMANY
|
Credits
| Robert Herter |
Jung Von Matt AG |
Creative Direction |
| Lukasz Brzozowski |
Jung Von Matt AG |
Creative Direction |
| Lucas Osis |
Jung Von Matt AG |
Art Director |
| Nico Baumann |
Jung Von Matt AG |
Writer |
| Christoph Köhler |
Jung Von Matt AG |
Agency Producer |
| Sebastian Fahlbusch |
Jung Von Matt AG |
Agency Producer |
| Darek Stöhr |
Jung Von Matt AG |
Project Manager |
| Julia Körte |
Jung Von Matt AG |
Project Manager |
| Sonja Stockmann |
Jung Von Matt AG |
Project Manager |
| Daniel Warwick |
Freelancer |
Director |
| Michael Schreitel |
Freelancer |
Photographer |
| Andrea Roman/Perse |
Big Fish |
Producer |
| Uwe Spiller |
Big Fish |
Producerproducer |
| Daniel Späth |
Big Fish |
Producer |
| Marty Schenk |
Freelancer |
Editor |
| Candy Mountain |
Candy Mountain |
Post Production |
Brief Explanation
To demonstrate 'Magic Body Control', a highly effective stability system of Mercedes-Benz, we
used an unexpected approach: dancing chickens. Since chickens are able to keep their heads
still no matter how their bodies move, they provide a perfect parallel to Magic Body Control.
In the 80s disco hit 'Upside Down' by Diana Ross we found the ideal musical complement: Its
elegance fits perfectly to the brand, its lyrics support the visuals and its rhythm let the hens show
their dancing skills.
The success was remarkable: The dancing chickens gathered 11 million views on Youtube and
inspired several parodies even one from Mercedes-Benz' direct competitor Jaguar.