| Title | WALL STREET GRANNIES |
| Brand | S-PANKKI OY/ FIM |
| Product/Service | ASSET MANAGEMENT |
| Category |
A11. FINANCIAL PRODUCTS & SERVICES |
|
Entrant Company
|
GRILLIFILMS Helsinki, FINLAND
|
|
Advertising Agency
|
MAKE IT SIMPLE Helsinki, FINLAND
|
|
Media Agency
|
SANOMA MEDIA FINLAND Helsinki, FINLAND
|
|
Production Company
|
GRILLIFILMS Helsinki, FINLAND
|
Credits
| Jarkko Tuuri |
Make It Simple Oy |
Creative Director/Copywriter |
| Olli Rönkä |
Grillifilms Oy |
Director |
| Hanna Mutanen |
Grillifilms Oy |
Executive Producer |
| Timo Halonen |
Freelancer |
Editor |
| Kasimir Lehto |
Freelencer |
Dop Lighting Cameraman |
| Erkka Viljanen |
S Pankki Oy |
Johtaja Markkinoint Viestintä/Asiakkuus |
| Mari Hyvönen |
S Pankki Oy |
Markkinointipäällikkö |
| Kirsi Luomaranta |
S Pankki Oy |
Markkinointipäällikkö |
| Petteri Vilkki |
Make It Simple Oy |
Production Ad |
| Pia Eiro |
Freelancer |
Account Manager |
| Matleena Lilja |
Sanoma Media Finland Oy |
Asiakkuustiimin Päällikkö |
| Jarkko Kantoluoto |
Sanoma Media Finland Oy |
Planner |
| Anna/Maija Teinilä |
Nelonen Media |
Avainasiakaspäällikkö |
Brief Explanation
”Trader slang"
In stock exchange traders use a professional slang which is not really understandable for others. In this campaign we put this slang into the mouths of common people, in this case two elderly ladies. When they do trading by themselves, they get their butts burned. They should leave the investing to professionals - to FIM Bank.