| Title | NEVERSTOP |
| Brand | SUPERNOVA, COCA-COLA RUSSIA, SOCHI 2014 OLYMPIC ORGANIZING COMMITTEE |
| Product/Service | SOCHI PARALYMPICS/ |
| Category |
A09. TRAVEL, TRANSPORT & TOURISM, ENTERTAINMENT & LEISURE |
|
Entrant Company
|
JWT INTERNATIONAL Moscow, RUSSIA
|
|
Advertising Agency
|
JWT INTERNATIONAL Moscow, RUSSIA
|
|
Production Company
|
QUAD PRODUCTIONS Clichy, FRANCE
|
Credits
| Andrei Iliassov |
JWT International/Moscow |
Creative Director |
| Eugenia Babior |
JWT International/Moscow |
Senior Copywriter |
| Veronika Yukalova |
JWT International/Moscow |
Account Director |
| Natalia Vodianova |
SUPERNOVA |
Founder/Inspirer And Driving Force Of The Project |
| Timon Afinskiy |
SUPERNOVA |
Pr Director |
| Bruno Aveillan |
Production |
Director |
| Raphael Ibanez De Garayo |
Production |
Composer |
| Coralie Rubio |
Production |
Editor |
| Matthieu Toullet |
Production |
Colorist |
| Ingmar Renouardière |
Production |
Flame Artist |
| Nataly Aveillan |
Production |
Post Production Manager |
| Andrew Buckingham |
Coca Cola |
Marketing Director |
| Ljubo Grujic |
Coca Cola Russia And Belarus |
General Manager |
| Post/Production |
Fix Studio |
Post/Production Company |
Brief Explanation
Natalia asks herself the question “What if it became difficult to move forward?” What if life sent an ultimate challenge? The next image reveals her running - with a bionic leg. It’s a shocking reality that this could happen to anyone. Natalia honestly admits that if her life were to change so dramatically, she can’t be sure how she would cope. But she knows those who never give up – paralympians.