Winners & Shortlists

OH MY LORD

Short List
TitleOH MY LORD
BrandDELIPAPIER
Product/ServiceSOPALIN
Category A03. HOUSEHOLD, HOME APPLIANCES, FURNISHINGS, HOME ELECTRONICS & AUDIO-VISUAL
Entrant Company LEO BURNETT FRANCE Paris, FRANCE
Advertising Agency LEO BURNETT FRANCE Paris, FRANCE
Production Company LES TÉLÉCRÉATEURS Paris, FRANCE
Credits
Name Company Position
Xavier Beauregard Leo Burnett France Creative Director
Jérôme Gonfond Leo Burnett France Art Director
Hadi Hassan/Helou Leo Burnett France Copywriter
Antoine Grujard Prodigious Agency Producer
Regis Perrone Leo Burnett France Account Manager
Emmanuelle Buttazzoni Leo Burnett France Advertising Manager
Mathilde Ferail Leo Burnett France Account Executive
Helene Daubert Les Télécréateurs Executive Producer
Vincent Lobelle Les Télécréateurs Director
Mounia Mebarki Les Télécréateurs Production Director
Marie Mezeray Les Télécréateurs Production Assistant

Brief Explanation

Time for a reality check : When it comes to housework: cleaning, vacuuming, doing the laundry, the ironing and the cooking, men simply aren’t pulling their weight. In fact in 2014, 80% of women were still the ones performing all of these domestic chores and more. SOPALIN takes aim at the endless debate over who really wears the pants at home.