Title | COLISEUM |
Brand | SAMSUNG |
Product/Service | CURVED UHD TV |
Category |
A03. HOUSEHOLD, HOME APPLIANCES, FURNISHINGS, HOME ELECTRONICS & AUDIO-VISUAL |
Entrant Company
|
CHI & PARTNERS London, UNITED KINGDOM
|
Advertising Agency
|
CHI & PARTNERS London, UNITED KINGDOM
|
Production Company
|
PARK PICTURES London, UNITED KINGDOM
|
Credits
Jonathan Burley |
CHI/Partners |
Executive Creative Director |
Jonathan Burley |
CHI/Partners |
Creative Director |
Micky Tudor |
CHI/Partners |
Copywriter |
Monty Verdi |
CHI/Partners |
Art Director |
Matt Cresswell |
CHI/Partners |
Agency Producer |
Stephen Brierley/Claris Harvey |
Park Pictures |
Production Company Producers |
Nathan Price |
Park Pictures |
Director |
Ginny Loane |
Freelancer |
Dop Lighting Cameraman |
Paul Hardcastle/Jonno Woodford/Robinson |
Trim/Fusspot |
Editors |
Franck Lambertz |
MPC |
Post Production |
Sam Ashwell |
750MPH |
Sound Design Arrangement |
Emma Modler |
CHI/Partners |
Art Buyer |
Gary Simmons |
CHI/Partners |
Account Supervisor |
Ryan Colet |
CHI/Partners |
Account Director |
Anthony Cox |
CHI/Partners |
Planner |
Oliver Egan |
CHI/Partners |
Planner |
Franck Lambertz |
Freelancer |
Cgi |
Brief Explanation
This cinematic spot finds a modern day father and son in the middle of an ancient coliseum. A baying crowd and gladiators at the command of a despotic emperor surround them. Tension mounts. Then, at the emperor’s signal, the bloodthirsty warriors attack. Just as it seems their days are numbered, the father and son are transported back to their living room where we discover they have been completely immersed in the action while watching their cinematically curved UHD TV from Samsung.
Creating a commercial with such a cinematic quality demanded a level of craft usually associated with feature films. From the opulent design to the sweeping cinematography, complex VFX and score excerpted from the 1964 film Zulu music, all the elements combined with a truly compelling narrative to create an extraordinary piece of film – all captured in cutting-edge 4K.