DON'T CRACK UNDER PRESSURE
| Title | DON'T CRACK UNDER PRESSURE |
| Brand | TAG HEUER |
| Product/Service | WATCHMAKING |
| Category |
A05. CLOTHING, FOOTWEAR & ACCESSORIES |
|
Entrant Company
|
CLM BBDO Boulogne-Billancourt, FRANCE
|
|
Advertising Agency
|
CLM BBDO Boulogne-Billancourt, FRANCE
|
|
Production Company
|
ICONOCLAST Paris, FRANCE
|
Credits
| Marie Pierre Benitah |
CLM BBDO |
Vice President |
| Benjamin Marchal/Olivier Lefebvre/Matthieu Elkaim |
CLM BBDO |
Executive Creative Director |
| Leo Berne |
CLM BBDO |
Copywriter/Director |
| David Bertram |
CLM BBDO |
Art Director/Director |
| François Claux |
CLM BBDO |
Assistant Ad |
| Hicham Ghazaoui |
CLM BBDO |
Account Director |
| Romain Bruneau |
CLM BBDO |
Account Manager |
| Andeole Vu Dinh Ba |
CLM BBDO |
Account Executive |
| Fabien Le Roux |
CLM BBDO |
Planner |
| Magalie Dauleu |
CLM BBDO |
Tv Producer |
| Pierre Deshayes |
CLM BBDO |
Editing |
Brief Explanation
This campaign celebrates a vision in tune with the time. What makes true success today, is not to win, it is to change, to impact your field, your time.
This campaign is an ode to the 'Time Changers': remarkable men and women (as Jimi Hendrix, Fangio, Steve McQueen, Cristiano Ronaldo, etc.) who have achieved, such as TAG Heuer, success by inventing their own rules, by following their own path. Not for the sake of being different, not for the sake of challenging conventions, but to create a unique road to success and to become their own reference.