Title	CREATING PIONEERS
Brand	WILLEM DE KOONING ACADEMY
Product/Service	ART EDUCATION
Category	B01. INTERNET FILM
Entrant Company	FROM FORM Rotterdam, THE NETHERLANDS
Advertising Agency	FROM FORM Rotterdam, THE NETHERLANDS

Name	Company	Position
Ashley Govers	From Form	Director/Set Design
Jurjen Versteeg	From Form	Director/Dop
Wouter Keijzer	From Form	Director/Copywriter
Jochen Mader	Audionerve	Music/Sound Design
Matthew Kalish	Momentology	Voice Over
Myrna Van De Water	Wdka	Manager External Affairs/Communications
Carmen De Groot	Wdka	Project Manager
Matthew Armitage	Wdka	Project Manager

Brief Explanation

A 2 Minute Guide to the Creative Process of an art academy student. In the film, we follow the creative process of an art academy student: from excitedly starting a new project to postponing it a few days later, staring for hours at a blinking cursor, no sleep because of a head full of inspiration or just because you need to fight that deadline. Moreover we wanted to show future students that it isn't about creating perfectly polished pieces, but about coming up with ideas, trying new techniques and mostly failing and learning.