| Title | B:DARK |
| Brand | BUDEJOVICKY BUDVAR |
| Product/Service | ALCOHOLIC DRINK |
| Category |
A02. DRINKS (ALCOHOLIC & NON-ALCOHOLIC) |
|
Entrant Company
|
KASPEN/JUNG von MATT Prague, CZECH REPUBLIC
|
|
Advertising Agency
|
KASPEN/JUNG von MATT Prague, CZECH REPUBLIC
|
|
Production Company
|
SAVAGE prague, CZECH REPUBLIC
|
|
Production Company 2
|
PINTLICH PRODUCTION Prague, CZECH REPUBLIC
|
Credits
| Lester Tullett |
Kaspen/Jung Von Matt |
Executive Creative Director |
| Milos Koci |
Kaspen/Jung Von Matt |
Copywriter |
Brief Explanation
Like in other countries, most Czech beer commercials always depict beer drinking men as happy.
Happy at parties, at pubs, at grills and during a game since their team always wins.
Happy, happy, happy.
But men’s reality isn’t always happy.
If so why would there be a common Czech expression “going for a dark one”.
Translation: “going to the pub for a bitch and a moan”.
Budweiser Budvar brewery decided that at least one beer should stand up for that normal guy in a bad mood.
And luckily they had a beer on the bill. Budweiser Budvar B:Dark.