Title	THE REAL GIRL WITH THE PEARL
Brand	HET MAURITSHUIS
Product/Service	ART EXHIBITION
Category	A09. TRAVEL, TRANSPORT & TOURISM, ENTERTAINMENT & LEISURE
Entrant Company	KOEN Amsterdam, THE NETHERLANDS
Advertising Agency	KOEN Amsterdam, THE NETHERLANDS
Media Agency	ZENITHOPTIMEDIA Amsterdam, THE NETHERLANDS
Production Company	SMARTHOUSE FILMS Amsterdam, THE NETHERLANDS

Name	Company	Position
Erik Jan Koense	Koen	Head Of Client Service
Marcel Hartog	Publicis	Creative Director
Steef Nijhof	Publicis	Art Director
Maurice Heesen	Smarthouse Films	Director
Bas Velthuis	Publicis	Strategy Director
Dave Fransen	Publicis	Designer
Francisco Rodriguez Bouzas	Post Office	Editor
Patcharee Sa/Ardkitinun	Post Office	Editor
Robin Schlösser	Studio De Keuken	Sound Engineer
Joze Rikken	Publicis	Agency Producer
Petra Keijser	Smarthouse Films	Executive Producer
Lucas Simons	Publicis	Interactive Designer
Marcella Beekman	Publicis	Account Manager
Kim De Winter	Publicis	Account Manager
Lennert Hillege	Smarthouse Films	Director Of Photography
Daphne Maiema	Post Office	Coulorist
Lisa Kong	Perfomics	Online Planner

Brief Explanation

All over the world you’ll find images of the legendary Girl with a Pearl Earring by Johannes Vermeer. All referring to the original painting, which belongs to the Mauritshuis in the Hague, the Netherlands. This museum is recently refurbished. A few weeks before the re-opening several owners of reproductions have been portrayed, in typical Vermeer-style, to feature in print ads, outdoor posters and commercials. One of them is Shin Ichi Fukuoka. This Japanese professor of microbiology is really captivated by the girl. He’s got a perfect reproduction in his apartment in New York, but prefers the real thing. Especially for this megafan, we ‘ve turned things around for just one day, and built a replica of his apartment in New York City at the Mauritshuis. This way, he can enjoy the original painting - in a reproduction of his home.