Title	TRAFIC RIDER
Brand	RENAULT
Product/Service	NEW RENAULT TRAFIC
Category	B02. OTHER SCREENS
Entrant Company	WE ARE SOCIAL Paris, FRANCE
Advertising Agency	WE ARE SOCIAL Paris, FRANCE
Production Company	W2P PRODUCTION Toulouse, FRANCE

Name	Company	Position
Sandrine Plasseraud	We Are Social	Managing Director
Guillaume Lalu	We Are Social	Deputy Managing Director
Clément Chapillon	We Are Social	Group Account Director
Stéphane Maguet	We Are Social	Head Of Creative Technology
Pauline Merlin	We Are Social	Senior Account Manager
Romain Payan	We Are Social	Art Director

Brief Explanation

Trafic Rider is a homage to the TV classic Knight Rider. Trafic Rider : a man and a van on a mission to boost success. It heroes Michael Craftsman, inspired by David Hasselhoff’s Michael Knight, to team up with his version of KITT, the New Renault Trafic, with the promise that their partnership would be a ‘success booster’ for the tradesman.