Title	BRA CAM
Brand	NESTLE - CEREALS PARTNER WORLDWIDE
Product/Service	CÉRÉALS
Category	B01. INTERNET FILM
Entrant Company	McCANN PARIS, FRANCE
Advertising Agency	McCANN PARIS, FRANCE
Media Agency	GROUP M London, UNITED KINGDOM
Production Company	OUTSIDER London, UNITED KINGDOM

Name	Company	Position
Patrick Schoellhammer	Nestle Nestle CPW	Global Marketing Director Promotion
Nicolas Guillon	Nestle Nestle CPW	Promotion Marketing Manager
Janet Calgan	Nestle Nestle CPW	Promotion Marketing Manager
Elisa Costa	Nestle Nestle CPW	Associate Marketing Manager Promotion
Cédric Vanhoutte	Mccann Paris	Vp/Internaltional Group Account Director
Sarah Clift	Mccann Paris	Creative Director
Kate Pozzi	Mccann Paris	Art Director Director Copy Writer
Caroline Gozier	Mccann Paris	Art Director
Sasha Mantel	Mccann Paris	Tv Producer
Arnaud Lemens	Mccann Paris	Tv Producer
Katie Roche	Mccann Paris	Senior Brand Strategist
Mariam Asmar	Mccann Paris	Senior Digital Planner
Cynthia Decant	Mccann Paris	Account Director
Laurie Chappel	Mccann Paris	Senior Account Manager
Leslie Adam	Mccann Paris	Account Executive
Ellen Kuras	Outsider | The Corner Shop	Director Director Dop
Mel Nwanguma	Outsider | The Corner Shop	Producer
Julian Higgs	Outsider | The Corner Shop	1st Ad
Lydia Kovacs	Outsider | The Corner Shop	Costume Designer
Ted Guard	Outsider | The Corner Shop	Editor

Brief Explanation

We created the film to be a fun way to remind women to check them selves out. So we cast a beautiful, girl-next-door woman in her late 20s, with a great cleavage. Then the twist – we equipped her with a tiny, hidden HD camera fitted into the front of her bra. In the film, we watch our girl out and about around London – and as her chest receives cheeky glances, our camera catches it all. A digital counter on screen counts every time someone looks at her breasts. The film ends with a twist: Your breasts are checked out everyday. So, when was the last time YOU checked your own? On the final screen, we see an invitation to share with a friend and a link to get more information on breast self-examinations.