| Title | CATS SAVE TIGERS |
| Brand | GREENPEACE |
| Product/Service | CHARITY |
| Category |
B01. INTERNET FILM |
|
Entrant Company
|
MR PRESIDENT London, UNITED KINGDOM
|
|
Advertising Agency
|
MR PRESIDENT London, UNITED KINGDOM
|
Credits
| Thea Hamren |
Mr President |
Creative Director |
| Dan Viveiros |
Mr President |
Art Director |
| Ria Campbell |
Mr President |
Head Of Social |
| Donna Amey |
Mr President |
Social Outreach |
Brief Explanation
Greenpeace wanted to generate awareness of their Save the Tigers initiative, and reach a younger audience not familiar to Greenpeace's work.
How? The biggest cats online, save the biggest cats in the wild.
On July 29th 2014 – International Tiger Day – we launched a cat video with a mission. The world’s favourite social felines, including Lil BUB, Princess Monster Truck, Nala Cat, Spangles and more, came together to save the tigers on International Tiger Day.
The Cats Save Tigers film is not just cute, but carries a serious message too – that there are only 3,000 tigers left in the wild today and, without serious action, these beautiful big cats are threatened by global extinction.
That’s why the biggest cats of the Internet took it into their own paws to save the biggest cats in the wild.
The video and supporting ‘meme’ maker were loved and shared around the world. Generating a reach of over 47 million, with 6,243 buzz mentions coming from huge influencers like YouTube’s official channel on Twitter, People Magazine and 90’s legend MC Hammer. Greenpeace reached a completely new audience to call on for their continuous work and upcoming initiatives to save the tigers.