Title	HEINEKEN RESPONSE ON THE ODYSSEY FILM AUTHENTICITY
Brand	HEINEKEN
Product/Service	HEINEKEN
Category	B01. INTERNET FILM
Entrant Company	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Advertising Agency	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Media Agency	STARCOM MEDIAVEST GROUP Amsterdam, THE NETHERLANDS
Production Company	MJZ LONDON, UNITED KINGDOM

Name	Company	Position
Mark Bernath/Eric Quennoy	Wieden/Kennedy Amsterdam	Executive Creative Directors
Thierry Albert/Faustin Claverie	Wieden/Kennedy Amsterdam	Creative Directors
Henrik Edelbring	Wieden/Kennedy Amsterdam	Art Director
Andrew Dobbie	Wieden/Kennedy Amsterdam	Copywriter
Erik Verheijen/Elissa Singstock	Wieden/Kennedy Amsterdam	Broadcast Production
Nick Docherty	Wieden/Kennedy Amsterdam	Planner
Jordi Pont/Clare Pickens/Jorge Fesser/Elianne Vermeulen	Wieden/Kennedy Amsterdam	Account Management
Stephen Johnson	MJZ London	Producer
Florian Hoffmeister	MJZ London	Directors Of Photography
James Gilchrist	MJZ London	Director
Debbie Turner	MJZ London	Executive Producer
James Forbes/Robertson	WHITEHOUSE POST LONDON	Editor
Rachel Stones	THE MILL	Post Production
Gianluca Di Tondo/Sandrine Huijgen/Jules Macken/Dario Gargiulo	Heineken	Heineken Global Team
Kristen Robinson/James Miles/Renee Lee/Ben Williams	Starcom Mediavest Group	Media Agency

Brief Explanation

Some people are never satisfied. In Heineken’s new Odyssey film we unexpectedly cast 20 different men to play the same character, proving that that you don’t have to be legendary at everything to be a Legend - you just have to be legendary at something. But a few viewers weren’t convinced that everything they saw was entirely kosher. They wondered if people could really do some of the things we were claiming they could. They accused us of using actors and special effects. They questioned our motives. We were outraged. So, not being the kind of brand to take this kind of thing lying down, we responded with this cheeky PR film featuring world famous Heineken front-woman Dymfke van der Gaal, to refute the spurious allegations. Dymfke takes aim at two of our worst trolls and definitively slaps them down by showcasing a few of the 100% authentically genuinely really real casting tapes we made during the production process. There’s a Bird Caller from South Africa. There’s an effortless slider. There’s an extremely talented Lady Thrower. And, if you look extremely closely you might even notice the very first sighting of a freshwater shark in the Amsterdam canals. Case. Dismissed.