POLISH PRINCE POLO ON ICELAND
| Title | POLISH PRINCE POLO ON ICELAND |
| Brand | MONDELEZ POLSKA |
| Product/Service | PRINCE POLO |
| Category |
A01. FOODS |
|
Entrant Company
|
NEXT Warsaw, POLAND
|
|
Advertising Agency
|
NEXT Warsaw, POLAND
|
|
Media Agency
|
CARAT Warsaw, POLAND
|
|
Production Company
|
FILM PRODUKCJA Warsaw, POLAND
|
Credits
| Natalia Pryzowicz |
NEXT Agency |
Creative Director |
| Maria Jodłowska |
NEXT Agency |
Creative Director |
| Hadi |
Film Produkcja |
Director |
| Jarosław Luzar |
NEXT Agency |
Account Manager |
| Monika Urbańska |
Film Produkcja |
Producer |
| Katarzyna Rup |
Film Produkcja |
Producer |
| Jacek Lachowicz |
Film Produkcja |
Music |
Brief Explanation
The film is a television spot which is a part of a multichannel, integrated campaign.
Our goal was to refresh an old-fashioned and boring image of the most popular Polish chocolate bar – Prince Polo.
The campaign was based on a true, but completely overlooked fact of Prince Polo’s phenomenal popularity on Iceland. The brand has played such an important role in Icelanders’ lives that their president once said: ‘whole generations of Icelanders grew up with Coca –Cola and Polish Prince Polo.’
The film tells a story about Icelanders’ love for the Polish Prince Polo and introduces the campaign’s face – Gunnar. He is a true Icelander who loves the chocolate bar as much as any other habitant of the island. Gunnar visits Poland to find Polish ‘that it’ - a national virtue that is responsible for creating Icelanders’ favourite bar.