| Title | THE COMMENTATOR |
| Brand | VIASAT |
| Product/Service | THE LEADING FREE-TV AND PAY-TV OPERATOR IN SWEDEN |
| Category |
A13. COMMERCIAL PUBLIC SERVICES |
|
Entrant Company
|
LOWE BRINDFORS Stockholm, SWEDEN
|
|
Advertising Agency
|
LOWE BRINDFORS Stockholm, SWEDEN
|
|
Production Company
|
IT'S SHOWTIME Stockholm, SWEDEN
|
Credits
| Carl Ronander |
Lowe Brindfors |
Account Director |
| Tobias Persson |
Lowe Brindfors |
Account Manager |
| Oscar Erlandsson |
Lowe Brindfors |
Planner |
| Petter Lublin |
Lowe Brindfors |
Creative |
| Jeremy Phang |
Lowe Brindfors |
Creative |
| Rasmus Sjöborg |
Lowe Brindfors |
Designer |
| Markus Hallberg |
Lowe Brindfors |
Final Art |
Brief Explanation
We open on a muddy football pitch. A bunch of middle aged amateurs play. A very wet lone supporter comments the game from the stand: ”Come on lads!”. He urges them on: ”Come on lads!”. He’s dissapointed with their game and shout: ”Come on lads!”. His face express strong emotion but the only thing he shouts is: ”Come on lads!”. A super appears: COMMENTATORS. BETTER ON VIASAT. Cut to a premier league game and we hear the pro commentators expertly comment the game.