| Title | THE TAXI DRIVER |
| Brand | VIASAT |
| Product/Service | THE LEADING FREE-TV AND PAY-TV OPERATOR IN SWEDEN |
| Category |
A13. COMMERCIAL PUBLIC SERVICES |
|
Entrant Company
|
LOWE BRINDFORS Stockholm, SWEDEN
|
|
Advertising Agency
|
LOWE BRINDFORS Stockholm, SWEDEN
|
|
Production Company
|
IT'S SHOWTIME Stockholm, SWEDEN
|
Credits
| Carl Ronander |
Lowe Brindfors |
Account Director |
| Tobias Persson |
Lowe Brindfors |
Account Manager |
| Oscar Erlandsson |
Lowe Brindfors |
Planner |
| Petter Lublin |
Lowe Brindfors |
Creative |
| Jeremy Phang |
Lowe Brindfors |
Creative |
| Rasmus Sjöborg |
Lowe Brindfors |
Designer |
| Markus Hallberg |
Lowe Brindfors |
Final Art |
Brief Explanation
The film starts with a Hollywood classic; a woman jump into a taxi. She shouts: "Follow that car!”. But instead of putting the pedal to the metal the driver puts down his coffee, carefully fold his newspaper and takes off his reading glasses. The woman increasingly stressed out shouts ”Just drive!”. The taxi driver replies ”Take it easy, I just need to start the car” and then eases the car out from the sidewalk. A super appears: CARCHASES. BETTER ON VIASAT. We then cut to a scene from ”Place beyond the pines” with a real Hollywood car chase.