| Title | PAUSED MOMENTS |
| Brand | CP FOODS |
| Product/Service | TASTE INC. |
| Category |
A01. FOODS |
|
Entrant Company
|
JWT CHEETHAMBELL Manchester, UNITED KINGDOM
|
|
Advertising Agency
|
JWT CHEETHAMBELL Manchester, UNITED KINGDOM
|
|
Production Company
|
FLIPBOOK Manchester, UNITED KINGDOM
|
Credits
| Andy Cheetham |
Cheethambelljwt |
Creative Director |
| Andy Huntingdon |
Cheethambelljwt |
Copywriter |
| Martin Smith |
Cheethambelljwt |
Art Director |
| Bridget Pelicias |
Cheethambelljwt |
Agency Producer |
| Ben Haworth |
Flipbook |
Director |
Brief Explanation
Taste Inc. make a range of microwavable burgers and sandwiches. It is a relatively new brand in the UK but is quickly growing in popularity - particularly among the 16-30 year old market.
We targeted a specific section of people within this group, namely those people who don’t have time to stop the important work they are doing in order to prepare a full meal ie: Gamers.
Knowing that computer gamers will watch most things to do with gaming, we created our own spoof, console-style games. The comedic films show what happens when a gamer nips off to make a Taste Inc. burger and leaves the game characters in a comprising position.