Winners & Shortlists

THE UGLY CARROT

Short List
TitleTHE UGLY CARROT
BrandINTERMARCHÉ
1 of 2 Campaign
Product/ServiceINTERMARCHÉ
Category A08. RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Entrant Company MARCEL Paris, FRANCE
Advertising Agency MARCEL Paris, FRANCE
Media Agency ZENITHOPTIMEDIA Paris, FRANCE
Production Company INDAPROD Paris, FRANCE
Production Company 2 PRODIGIOUS Paris, FRANCE
Credits
Name Company Position
Patricia Chatelain/Sylvie Colé/Mathieu Delcourt/Myrtille Massoubre Intermarché Advertiser Supervisors
Erik Vervroegen Publicis Worldwide Chief Creative Officer Publicis Worldwide
Anne De Maupeou Marcel Chief Creative Officer
Dimitri Guerassimov Marcel Executive Creative Director
Julien Benmoussa Marcel Creative Director
Sergio Alonso Marcel Copywriter Film
Sebastian Piacentini Marcel Art Director Film
Blandine Mercier Marcel Account Supervisor
Lou De Keyzer Marcel Account Manager
Noëlla Neffati Marcel Project Manager
Guillaume Le Gorrec/Leoda Esteve Marcel Strategic Planning
Cedric Dubourg Director
Yacine Saadi Editor
Clémens Hourrière Prodigious Sound Producer
Boris Jeanne Prodigious Sound Producer

Brief Explanation

An ugly carrot receives a motivational speech to boost his self-esteem.