DELTA LINGERIE: GRANNY'S UNDERWEAR
| Title | DELTA LINGERIE: GRANNY'S UNDERWEAR |
| Brand | DELTA |
| Product/Service | NEARLY NUDE LINGERIE COLLECTION |
| Category |
A05. CLOTHING, FOOTWEAR & ACCESSORIES |
|
Entrant Company
|
ACW GREY TEL AVIV, ISRAEL
|
|
Advertising Agency
|
ACW GREY TEL AVIV, ISRAEL
|
|
Media Agency
|
MEDIACOM ISRAEL Tel Aviv, ISRAEL
|
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Production Company
|
MIALMA PRODUCTION HOUSE Tel Aviv, ISRAEL
|
Credits
| Tal Riven |
Acw Grey Tel Aviv |
Executive Creative Director |
| Idan Regev |
Acw Grey Tel Aviv |
Creative Director |
| Karin Gross |
Acw Grey Tel Aviv |
Art Director |
| Kobi Cohen |
Acw Grey Tel Aviv |
Copywriter |
| Mor Pesso |
Acw Grey Tel Aviv |
Account Manager |
| Dorin Zipper |
Acw Grey Tel Aviv |
Account Supervisor |
| Liron Ezratty |
Acw Grey Tel Aviv |
Account Executive |
| Sagi Itzkoviz |
Acw Grey Tel Aviv |
Planner |
| Emily Wasserman |
Acw Grey Tel Aviv |
Producer |
| Ohav Flantz |
Ohav Flantz |
Director |
Brief Explanation
We decided to focus on those who tend to wear comfortable underwear most: Grandmothers.
Our commercial featured Ninet Tayeb, the Delta brand's presenter, who had done wonders for the brand's sex appeal, and turned her into an old granny. The commercial shows her alongside her elderly friends, acting like a typical granny. After which, a key message is presented to the audience: "You don't need to be a granny to enjoy comfortable underwear." Ninet is then turned back into her young and beautiful self, happy that she is finally able to have it all: Underwear that is uniquely comfortable and still looks sexy. Finally, the long aged myth had been broken