| Title | MUSTACHE |
| Brand | NETFLIX |
| Product/Service | VIDEO ON DEMAND |
| Category |
A13. COMMERCIAL PUBLIC SERVICES |
|
Entrant Company
|
JUNG von MATT Berlin, GERMANY
|
|
Advertising Agency
|
JUNG von MATT Berlin, GERMANY
|
|
Media Agency
|
MEC Düsseldorf, GERMANY
|
|
Production Company
|
COBBLESTONE FILMPRODUCTION Berlin, GERMANY
|
Credits
| Till Eckel |
Jung Von Matt AG |
Managing Director Creative |
| Ilan Schäfer |
Jung Von Matt AG |
Managing Director Client Services |
| Daniel Adolph |
Jung Von Matt AG |
Managing Director Strategy |
| Marc Isken |
Jung Von Matt AG |
Creative Director |
| Florian Schwalme |
Jung Von Matt AG |
Creative Director |
| Friederike Sinnning |
Jung Von Matt AG |
Copywriter |
| Christof Deutscher |
Jung Von Matt AG |
Art Director |
| Christian Kies |
Jung Von Matt AG |
Art Director |
| Nadine Müller |
Jung Von Matt AG |
Planning |
| Christine Kastens |
Jung Von Matt AG |
Executive Producer |
| Julia Kastaun |
Jung Von Matt AG |
Producer |
| Jesper Ericstam |
Cobblestone/Social Club |
Director |
| Jesper Ohlsson |
Cobblestone/Social Club |
Director |
| Henrik Stenberg |
Cobblestone |
Dop Lighting Cameraman |
| Pieter Lorny |
Cobblestone |
Executive Producer |
| Juri Wiesner |
Cobblestone |
Executive Producer |
| Hannes Andresen |
Cobblestone |
Editor |
| Timo Fritsche |
Cobblestone |
Editor |
Brief Explanation
In the TVC “Mustache”, we see a man sitting on a rooftop, combing his mustache. This goes on for a long time. Then voice-over says:
“You’re wondering, ‘Why is this guy combing his mustache?’”
He keeps on combing. Finally, the man looks straight into the camera and talks to the audience:
“I’m wondering, ‘Why you are watching?’”
We offer a better alternative: “Only watch what you want to watch. TV shows and movies for your personal taste.”
The TVC picks up on the old television habit of people to just watch “what’s on” and shows in an original way that Netflix can help to always find interesting entertainment.