Title	BASEMENT
Brand	NETFLIX
Product/Service	VIDEO ON DEMAND
Category	A13. COMMERCIAL PUBLIC SERVICES
Entrant Company	JUNG von MATT Berlin, GERMANY
Advertising Agency	JUNG von MATT Berlin, GERMANY
Media Agency	MEC Düsseldorf, GERMANY
Production Company	COBBLESTONE FILMPRODUCTION Berlin, GERMANY

Name	Company	Position
Till Eckel	Jung Von Matt AG	Managing Director Creative
Ilan Schäfer	Jung Von Matt AG	Managing Director Client Services
Daniel Adolph	Jung Von Matt AG	Managing Director Strategy
Marc Isken	Jung Von Matt AG	Creative Director
Florian Schwalme	Jung Von Matt AG	Creative Director
Friederike Sinnning	Jung Von Matt AG	Copywriter
Christof Deutscher	Jung Von Matt AG	Art Director
Christian Kies	Jung Von Matt AG	Art Director
Nadine Müller	Jung Von Matt AG	Planning
Christine Kastens	Jung Von Matt AG	Executive Producer
Julia Kastaun	Jung Von Matt AG	Producer
Jesper Ericstam	Cobblestone/Social Club	Director
Jesper Ohlsson	Cobblestone/Social Club	Director
Henrik Stenberg	Cobblestone	Dop Lighting Cameraman
Pieter Lorny	Cobblestone	Executive Producer
Juri Wiesner	Cobblestone	Executive Producer
Hannes Andresen	Cobblestone	Editor
Timo Fritsche	Cobblestone	Editor

Brief Explanation

In the TVC “Basement”, we show two guys who are sitting in the basement between the laundry, watching a TV show on a laptop. A voice-over says: “These poor guys. Do they really have to sit in the basement to watch a TV show?” One of the guys turns to the camera and says: “They don’t HAVE to, they WANT to.” Cut to the living room: 10 women are having a party: loud chattering, lots of shrill laughter. No wonder the guys prefer to stay in the basement. We show the benefit of Netflix: “Great content is not married to a certain device. TV shows and movies whenever whereever.” This humorous story shows the audience that Netflix offers them new possibilities to enjoy their Netflix media wherever they like.