Title	CAT
Brand	NETFLIX
Product/Service	VIDEO ON DEMAND
Category	A13. COMMERCIAL PUBLIC SERVICES
Entrant Company	JUNG von MATT Berlin, GERMANY
Advertising Agency	JUNG von MATT Berlin, GERMANY
Media Agency	MEC Düsseldorf, GERMANY
Production Company	COBBLESTONE FILMPRODUCTION Berlin, GERMANY

Name	Company	Position
Till Eckel	Jung Von Matt AG	Managing Director Creative
Ilan Schäfer	Jung Von Matt AG	Managing Director Client Services
Daniel Adolph	Jung Von Matt AG	Managing Director Strategy
Marc Isken	Jung Von Matt AG	Creative Director
Florian Schwalme	Jung Von Matt AG	Creative Director
Friederike Sinnning	Jung Von Matt AG	Copywriter
Christof Deutscher	Jung Von Matt AG	Art Director
Christian Kies	Jung Von Matt AG	Art Director
Nadine Müller	Jung Von Matt AG	Planning
Christine Kastens	Jung Von Matt AG	Executive Producer
Julia Kastaun	Jung Von Matt AG	Producer
Jesper Ericstam	Cobblestone/Social Club	Director
Jesper Ohlsson	Cobblestone/Social Club	Director
Henrik Stenberg	Cobblestone	Dop Lighting Cameraman
Pieter Lorny	Cobblestone	Executive Producer
Juri Wiesner	Cobblestone	Executive Producer
Hannes Andresen	Cobblestone	Editor
Timo Fritsche	Cobblestone	Editor

Brief Explanation

In the commercial “Cat”, we see a man sitting on his couch watching a show on his TV. Oddly enough, a cat is sitting on his head with its tail hanging down in front of the man’s face. The man keeps watching as if it was the most normal thing in the world. A voice-over says: “Something’s strange here.” The man peers into the camera and says: “You’re right. There’s no commercial break.” We tell it how it should be: “Commercials are on pause when your entertainment is on. TV shows and movies - and nothing else.” With the absurd situation of the cat sitting on the man’s head we point out in a clever way, that TV commercials are a thing of the past with Netflix’s streaming service.