| Title | DESERT ISLAND |
| Brand | BOXER TV |
| Product/Service | BOXER PLAY |
| Category |
A13. COMMERCIAL PUBLIC SERVICES |
|
Entrant Company
|
SAATCHI & SAATCHI Stockholm, SWEDEN
|
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Advertising Agency
|
SAATCHI & SAATCHI Stockholm, SWEDEN
|
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Media Agency
|
SCREAM MEDIABYRA Stockholm, SWEDEN
|
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Production Company
|
CAMP DAVID Stockholm, SWEDEN
|
Credits
| Petter Dixelius |
Saatchi/Saatchi Stockholm |
Copywriter |
| Erik Hiort Af Ornäs |
Saatchi/Saatchi Stockholm |
Art Director |
| Gustav Egerstedt |
Saatchi/Saatchi Stockholm |
Creative Director |
| Maria Lindskog/Klasén |
Saatchi/Saatchi Stockholm |
Account Director |
| Per Jaldeborg |
Saatchi/Saatchi Stockholm |
Planner |
| Charlotte Lundqvist |
Saatchi/Saatchi Stockholm |
Account Manager |
Brief Explanation
Terry O´ Quinn, most famous for playing the character John Locke in LOST, is trapped on a desert island once again. But this time he can finally access all his favorite TV shows (which just happen to be Swedish children classics like Pippi and Alfons) thanks to Boxer's new Play service.