| Title | YLLÄTYSHULLUT |
| Brand | GIGANTTI |
| Product/Service | RETAIL STORE |
| Category |
A08. RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS |
|
Entrant Company
|
ALSO STARRING Helsinki, FINLAND
|
|
Advertising Agency
|
TBWA\HELSINKI, FINLAND
|
|
Production Company
|
ALSO STARRING Helsinki, FINLAND
|
Credits
| Theodor Arhio |
TBWA Helsinki |
Creative Director |
| Juha Matti Raunio |
TBWA Helsinki |
Vice President |
| Jarkko Tuuri |
TBWA Helsinki |
Copywriter |
| Johannes Lassila |
Also Starring |
Executive Producer |
| Kati Tamminen |
Also Starring |
Producer |
| Nalle Sjöblad |
Also Starring |
Director |
| Daniel Lindholm |
Freelancer |
Director Of Photography |
| Mikko Savinainen |
Jumpcut |
Editor |
| Henri Pulla |
Pulla Post |
Online/Grade |
| Tuomas Seppänen |
Humina |
Audio |
Brief Explanation
The traditional tag line for Gigantti in Finland is: "It's stupid to pay too much." When Gigantti celebrated its 15th birthday in Finland, we wanted to exaggarate the point: "You are nuts if you pay too much." We dramatized the point by a fictional reality show The Surprise Nuts.