Title	VOLCANO
Brand	SONY EUROPE
Product/Service	BRAVIA 4K TELEVISION
Category	A03. HOUSEHOLD, HOME APPLIANCES, FURNISHINGS, HOME ELECTRONICS & AUDIO-VISUAL
Entrant Company	McCANN LONDON, UNITED KINGDOM
Advertising Agency	McCANN LONDON, UNITED KINGDOM
Media Agency	MEDIACOM London, UNITED KINGDOM
Production Company	SMUGGLER London, UNITED KINGDOM

Name	Company	Position
Rob Doubal	Mccann London	Chief Creative Officer
Laurence Thomson	Mccann London	Chief Creative Officer
Arman Naji	Mccann London	Art Director/Copywriter
Michael Thomason	Mccann London	Art Director
Javier Gomez	Mccann London	Art Director
Jaron Albertin	Smuggler	Director
Paula Mackersey	Mccann London	Agency Producer
Anita Osborne	Mccann London	Agency Producer
Charlie Macpherson	Mccann London	Agency Producer
Nick Fewtrell	Smuggler	Production Co Producer
Andre Chemetoff	Smuggler	Dop Lighting Cameraman
Pip Shepherd	Mccann London	Account Manager
Sam Khaneka	Mccann London	Account Manager
Framestore	Framestore	Post Production
Trim	Trim	Editing Company
Craft Worldwide	Craft Worldwide	Sound Design

Brief Explanation

To deliver on the brief, 'A viewing experience like never before,' we had to demonstrate the experience of Sony's latest 4K TV. So we thought we'd do something that had never been seen before, but that tied to the product benefit of 8 million pixels. So we erupted a Costa Rican volcano with three tonnes of real and biodegradable petals, and watched as they rained down and flowed through a sleepy village. We shot the film completely in-camera using 4K technology to retain it's authenticity and magic.