Title	DON'T DRINK AND DRIVE
Brand	STAR
Product/Service	SOGNI D'ORO
Category	A02. DRINKS (ALCOHOLIC & NON-ALCOHOLIC)
Entrant Company	DLV BBDO Milan, ITALY
Advertising Agency	DLV BBDO Milan, ITALY
Production Company	FILMGOOD Serravalle, ITALY

Name	Company	Position
Stefania Siani	Dlvbbdo	Executive Creative Director
Federico Pepe	Dlvbbdo	Executive Creative Director
Emanuele Viora/Andrea Jaccarino	Dlvbbdo	Digital Creative Director
Federico Pepe/Andrea Jaccarino	Dlvbbdo	Art Director
Emanuele Viora	Dlvbbdo	Copywriter
Igor Borghi	Filmgood	Director
Filmgood Srl	Filmgood Srl	Production Company
Ilaria Castiglioni	Dlvbbdo	Account Supervisor

Brief Explanation

The new campaign for the Sognid'oro Camomille was created to give the audience a nice story, to be told in the most delicate way possible. A warm atmosphere and music from a carillon lull us from the very beginning, before leading us to discover a broken vase in the kitchen, a toy robot left on the ground and finally to a toy car overturned in the living room. Here, finally, we meet our protagonist: a child sound asleep on the carpet. The camera moves to reveal the product with its claim 'Don't drink and drive'. This does not apply to road safety but instead to emphasize the soothing power of Camomile Sognid'oro, a natural preparation to help oneself relax at the end of a busy day. Just as valid for the career manager as it is for the child taking a nap from play.