| Title | THE GOAT |
| Brand | TINE |
| Product/Service | GOAT CHEESE |
| Category |
A01. FOODS |
|
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
|
Media Agency
|
MEDIACOM Oslo, NORWAY
|
|
Production Company
|
BACON OSL Oslo, NORWAY
|
Credits
| Caroline Ekrem |
TRY/Apt/POL |
Creative |
| Sara Hødnebø |
TRY/Apt/POL |
Creative |
| Eivind Moe |
TRY/Apt/POL |
Account Supervisor |
| Cecilie Thue |
TRY/Apt/POL |
Account Manager |
| Henrik Hagelsteen |
TRY/Apt/POL |
Creative |
| Henry Moore |
Bacon |
Director |
| Magne Lyngner |
Bacon |
Exe. Producer |
| Mari Grundnes Paus |
Bacon |
Producer |
| Christian Schaanning |
Bacon |
Music |
| Indianarane |
Indianarane |
Music |
Brief Explanation
We open in a beautiful landscape north in Norway, a goat is overlooking the view while she sings the chorus of the Tina Turner classic "Simply the Best" -- "I'm simply the best, better than all the rest, better than anyone ..." -and her voice is very impressive. That is, until we cut to the farmers point of view. While the goat stands there bleating (still thinking she is a wonderful singer) an announcer intones: "It's easy to think highly of yourself when you make such good cheese."