| Title | THE CLIMBER |
| Brand | JOTUN |
| Product/Service | INDOOR AND OUTDOOR PAINT |
| Category |
A03. HOUSEHOLD, HOME APPLIANCES, FURNISHINGS, HOME ELECTRONICS & AUDIO-VISUAL |
|
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
|
Production Company
|
4 1/2 FILMS Oslo, NORWAY
|
|
Production Company 2
|
STORM STUDIOS Oslo, NORWAY
|
Credits
| Camilla Bjornhaug |
TRY/Apt/POL |
Copywriter |
| Preben Moan |
TRY/Apt/POL |
Art Director |
| Aleksander Erichsen |
TRY/Apt/POL |
Art Director |
| Thea Emanuelsen |
TRY/Apt/POL |
Art Director |
| Sven Jensen |
TRY/Apt/POL |
Account Director |
| Mona Løkke |
TRY/Apt/POL |
Account Manager |
| André Øverdal |
4 1/2 Films |
Film Director |
| Martin Myhre |
4 1/2 Films |
Film Production |
| Håkon Øverås |
4 1/2 Films |
Film Production |
Brief Explanation
Synopsis Climber
The commercial is part of a global campaign to promote Jotun paint as a global premium brand that is preferred by both professionals and home- owners all over the world.
Idea:
Camera opens on a painter who is climbing a ladder with a paint bucket in his hand. The painter continues to climb, upward and further upward. He just never stops. We cut to total that reveals the Burj Khalifa (world´s tallest building).
Jotun. The paint selected for the Burj Khalifa. And the X living room …
Claim:
JOTUN. For iconic buildings. And beautiful homes.