| Title | THE CADDY STANDOFF |
| Brand | VOLKSWAGEN NORWAY |
| Product/Service | VOLKSWAGEN CADDY |
| Category |
A07. CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES |
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Entrant Company
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TRY/APT/POL Oslo, NORWAY
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Advertising Agency
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TRY/APT/POL Oslo, NORWAY
|
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Media Agency
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MEDIACOM Oslo, NORWAY
|
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Production Company
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BACON OSL Oslo, NORWAY
|
Credits
| Jonas Grønnern |
TRY/Apt/POL |
Copywriter |
| Lars/Kristian Harveg |
TRY/Apt/POL |
Art Director |
| Morten Polmar |
TRY/Apt/POL |
Account Director |
| Cathrine Wennersten |
TRY/Apt/POL |
Account Manager |
| Martin Werner |
Bacon |
Director |
| Mari Grundnes Paus |
Bacon |
Producer |
| Magne Lyngner |
Bacon |
Exe. Producer |
Brief Explanation
The Caddy standoff.
Volkswagen Caddy is by far the most sold commercial vehicle in Norway. For this film we asked real carpenters, plummers, electricians etc. to show up with their Caddys and join as actors for a different day at work. All cars are authentic, and represent real firms.
At a construction sight, a bunch of workers are having lunch, when their bad ass boss suddenly enters the room, full of fury. Apparently one them has parked their Volkswagen Caddy in front of his car, and are blocking the way out. He wants the driver to reviele himself, and despite the possible consequenses, one of the workers stands up to take the hit. Then another one stands up, followed by one more, and in the end all of the workers are standing up against the boss. Togheter they march out to move their Volkswagens Caddys, as everyone is driving one, and all of them are blocking the way.
Tagline: Norways´s most popular work place on four wheels.