| Title | BUMPER CAR |
| Brand | VOLKSWAGEN NORWAY |
| Product/Service | VOLKSWAGEN CITY EMERGENCY BRAKE |
| Category |
A07. CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES |
|
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
|
Media Agency
|
MEDIACOM Oslo, NORWAY
|
|
Production Company
|
GO HAPPY Oslo, NORWAY
|
Credits
| Øystein Halvorsen |
TRY/Apt/POL |
Copywriter |
| Karin Lund |
TRY/Apt/POL |
Ad |
| Knut Skåla |
TRY/Apt/POL |
Web/Technology Developers |
| Pål Smitt/Amundsen |
TRY/Apt/POL |
Web/Technology Developers |
| Morten Harnang |
TRY/Apt/POL |
Web Developer |
| Annette Werner |
TRY/Apt/POL |
Digital Producer |
| Morten Polmar |
TRY/Apt/POL |
Account Director |
| Cathrine Wennersten |
TRY/Apt/POL |
Account Manager |
| Lars Åndheim |
GO HAPPY |
Director |
| Christoffer Lossius |
GO HAPPY |
Director |
| Miriam Pedersen Eeg |
GO HAPPY |
Producer |
| Jesper Gadeberg |
Musicstylist.com |
Music Resercher |
Brief Explanation
We installed "City Emergency Brake»-technology on a bumper car at Tusenfryd, Norway´s biggest amusement park. Every time it was to close to another car, it stopped. The people´s reactions were filmed. We see that people think it is boring. Tagline: City Emergency Brake is boring on bumper cars. But safe on real cars. (In the end we see a real car that stops automatic for another car that is backing out in the street.