Title	MURPHY'S LAW
Brand	DNB (THE NORWEGIAN BANK)
Product/Service	INSURANCE
Category	A11. FINANCIAL PRODUCTS & SERVICES
Entrant Company	TRY/APT/POL Oslo, NORWAY
Advertising Agency	TRY/APT/POL Oslo, NORWAY
Media Agency	VIZEUM Oslo, NORWAY
Production Company	BACON OSL Oslo, NORWAY

Name	Company	Position
Janne Brenda Lysø	TRY/Apt/POL	Copywriter
Stian Johansen	TRY/Apt/POL	Art Director
Monika Augustsson	TRY/Apt/POL	Account Director
Kristin Berge Jahr	TRY/Apt/POL	Account Manager
Martin Werner	Bacon	Director
Magne Lyngner	Bacon	Exe. Producer

Brief Explanation

The fight against Murphy is all about the fight against accident, and the battle is won in two ways: You can be well assured, so that things will work out if an accident happens - and you can make sure that the chance of accidents happening is as small as possible. The tv-ads launched Murphy (accident that affects us all) as the enemy, and led people to the campaign site 'Thefightagainstmurphy.no' where DNB shared good adice on how to avoid accidents and sold insuances. People their own tips and DNB could enter into dialogue with new customers, about insurance.