| Title | HARDCORE REMEDY |
| Brand | MEDA |
| Product/Service | ZYX |
| Category |
A04. COSMETICS, BEAUTY, TOILETRIES & PHARMACY |
|
Entrant Company
|
ACTIVEARK JWT Helsinki, FINLAND
|
|
Advertising Agency
|
ACTIVEARK JWT Helsinki, FINLAND
|
|
Production Company
|
MJOLK Helsinki, FINLAND
|
Credits
| Antti Kaarto |
Activeark JWT |
Creative |
| Jenni Virtanen |
Activeark JWT |
Lead Creative |
| Jarno Varis |
Activeark JWT |
Creative Director |
| Teemu Niukkanen |
Mjölk |
Director |
| Ykä Nieminen |
Mjölk |
Producer |
| Jouni Kock |
Meda |
Ceo |
| Anne Jääskeläinen |
Meda |
Head Of Sales And Marketing |
| Anita Hyppönen |
Mjölk |
Production Manager |
| Lotta Flink |
Activeark JWT |
Project Manager |
Brief Explanation
Finland is a land of thousands of hardcore black metal bands. Many of them never succeed, but that doesn't really matter to them.
In this film we see a very typical hardcore black metal band filming a low-cost, self-published music video for their new song. The shooting happens outside in a sand pit in the middle of the forest, in the middle of winter. The vocalist growls the "melody" like they do within the genre. To relieve the pain it causes in his throat, he takes a hardcore cough drop, ZYX.
When the filming starts again, the vocalist's voice isn't the same anymore: instead of roaring, we hear a clear and high-pitched voice, like a choir boy – thanks to the quickly pain relieving and highly efficient ZYX.