Title	THE HEIST
Brand	GJENSIDIGE FORSIKRING ASA
Product/Service	INSURANCE
Category	A11. FINANCIAL PRODUCTS & SERVICES
Entrant Company	ERNÖ Oslo, NORWAY
Advertising Agency	ERNÖ Oslo, NORWAY
Media Agency	VIZEUM Oslo, NORWAY
Production Company	PRAVDA Oslo, NORWAY
Production Company 2	STORM STUDIOS Oslo, NORWAY

Name	Company	Position
Odd Rune Farsund	Ernö	Account Director
Trond Vestengen	Ernö	Art Director
Dagmar Kollstrøm	Ernö	Copywriter
Anita Dahling Almvik	Ernö	Account Manager
Erik Schøien	Pravda	Producer
Mikkel Sandemose	Pravda	Director
Anders Flatland	Pravda	Photographer
Shortcut Norway	Shortcut Norway	Post Production
Thomas Trælnes	Shortcut Norway	Editor
Storm Studios	Storm Studios	Vfx
Gro Grotle	Gjensidige Forsikring	Marketing Manager
Cecilie Ditlev/Simonsen	Gjensidige Forsikring	Ceo
Ulrik S. Waagsether	Ernö	Copywriter
Sindre V. Foss	Ernö	Art Director
Tom Rainer Thuv	Ernö	Art Director Assistant

Brief Explanation

Olsenbanden (The “Olsen” Gang) is one of Norways national treasures. In a series of 13 iconic films, their master plans of robbery always failed. The actors playing the main characters all passed away in the 90’s – but we decided (with the blessings of their families) to bring them back to life, for one final heist. The film is based on original footage, carefully put together with new material, using Oslos brand new finance district as a backdrop. This is the story: The leader of the gang announces that he has a great plan: To rob the insurance company Gjensidige - all their money is in the vault. They head straight through Oslos new finance district, manage to sneak by the guards at Gjensidige and down to the vault. The leader starts to “work his magic” on the vault. It finally opens, but to the their big surprise it is totally empty. A janitor comes by, laughing as he tells them that ”There is no money here - it goes straight back to our customers ” SUPER: For the fifth year in a row we share our profits with our customers. GJENSIDIGE