Title | LIFE MOVES FORWARD |
Brand | BNP PARIBAS FORTIS |
Product/Service | BANK |
Category |
A11. FINANCIAL PRODUCTS & SERVICES |
Entrant Company
|
PUBLICIS BRUSSELS, BELGIUM
|
Advertising Agency
|
PUBLICIS BRUSSELS, BELGIUM
|
Production Company
|
CZAR Brussels, BELGIUM
|
Credits
Tom Berth/Geert De Rocker |
Publicis Brussels |
Creative Director |
Catheline Leroy |
Publicis Brussels |
Copywriter |
Eva De Jonckheere |
Publicis Brussels |
Art Director |
Marc Van Buggenhout |
ASP Film Productions |
Producer |
Tuyen Pham Xuan |
ASP Film Productions |
Producer |
Jeannette Westerhout |
Publicis Brussels |
Account Director |
Jonas De Wit |
Publicis Brussels |
Account Manager |
Maria Laura Laubenthal |
Publicis Brussels |
Account Executive |
Annemie Goegebuer |
Publicis Brussels |
Strategic Planner |
Koen Mortier |
Czar.be |
Producer |
Benoit Debie |
Czar.be |
Dop |
Eurydice Gysel |
Czar.be |
Executive Producer |
Joop Haesen |
Czar.be |
Producer |
Martin Leroy |
Czar.be |
Editor |
Geert Paredis |
Czar.be |
Production Design |
|
Moxy |
Post Production |
|
Cobra |
Sound Studio |
Isolde Lasoen |
|
Music |
Charlotte Blondeau/Catherine Closset/Emilie Jacqueroux |
BNP Paribas Fortis |
Client Contact |
Brief Explanation
Life moves forward and we multi-task away. We do everything at once, we don't want to chose and we don't want to loose time, certainly not with our financial business. BNP Paribas Fortis wants to help his customers by arranging all your business with just one code.
This is illustrated by a couple running through their entire life, swiftly, without sweating. The scenes change, they meet different people, everyone and everything is moving, fluently, one scene flows into another, no jolts, nu bump.
The film is a kind of absurd puppet theatre that people can keep watching and staring at as they discover news things constantly.
This orchestrated chaos in which everyone and everything moves continuously, was quite an organisational challenge but the result was worth it.