Title | PIGEONS |
Brand | SKY DEUTSCHLAND FERNSEHEN |
Product/Service | PAY TV |
Category |
A10. PUBLICATIONS & MEDIA |
Entrant Company
|
SERVICEPLAN Munich, GERMANY
|
Advertising Agency
|
SERVICEPLAN Munich, GERMANY
|
Media Agency
|
MINDSHARE WW Frankfurt, GERMANY
|
Production Company
|
AKITA FILM Milan, ITALY
|
Credits
Esther Henze |
SKY |
Vice President Brand Communications/Social Media |
Kerstin Jawecki |
SKY |
Head Of Brand Communications |
Alexander Schill |
Serviceplan |
Chief Creative Officer |
Matthias Harbeck |
Serviceplan |
Executive Creative Director |
Sandra Loibl |
Serviceplan |
Creative Director |
Oliver Palmer |
Serviceplan |
Creative Director |
Lorenz Langgartner |
Serviceplan |
Copywriter |
Gabriel Döll |
Serviceplan |
Copywriter |
Vladislaus Tyszkiewicz |
Serviceplan |
Copywriter |
Florian Daldrup |
Serviceplan |
Copywriter |
Franz Röppischer |
Serviceplan |
Art Director |
Andreas Heuschneider |
Serviceplan |
Art Director |
Nicolas Klein |
Serviceplan |
Art Director |
Michel Maurice Lück |
Serviceplan |
Art Director |
Katrin Eberbach |
Serviceplan |
Account Supervisor |
Nicholas Conradt |
Neverest |
Producer |
Eivind Holmboe |
Fishfilm |
Director |
Albert Roigé |
Plan B Freelance |
Cinematographer |
Pablo Martìn |
Www.pablomartinmusic.com |
Music |
Woepf Lerchenmayer |
Giesing Team |
Sound |
Brief Explanation
The aim and the task of the new campaign is to overcome and lift any reservations towards television in general and specifically towards Pay TV in a charming and emotional way.
Engaging short stories call the status quo of traditional television into question. Each of the new TV ads tells the story of a person who drifts off in ridiculous thoughts because television doesn’t deliver what would be desirable. Instead there are unpleasant ad breaks, boring programme, dated movies or inflexible air times.
SKY acts as a potential saviour in the respective whimsical situations. All ads close with the disarming call to action “You know, you want it too.”