Title	DEAD PEOPLE
Brand	SKY DEUTSCHLAND FERNSEHEN
Product/Service	PAY TV
Category	A10. PUBLICATIONS & MEDIA
Entrant Company	SERVICEPLAN Munich, GERMANY
Advertising Agency	SERVICEPLAN Munich, GERMANY
Media Agency	MINDSHARE WW Frankfurt, GERMANY
Production Company	AKITA FILM Milan, ITALY

Name	Company	Position
Esther Henze	SKY	Vice President Brand Communications/Social Media
Kerstin Jawecki	SKY	Head Of Brand Communications
Alexander Schill	Serviceplan	Chief Creative Officer
Matthias Harbeck	Serviceplan	Executive Creative Director
Sandra Loibl	Serviceplan	Creative Director
Oliver Palmer	Serviceplan	Creative Director
Lorenz Langgartner	Serviceplan	Copywriter
Gabriel Döll	Serviceplan	Copywriter
Vladislaus Tyszkiewicz	Serviceplan	Copywriter
Florian Daldrup	Serviceplan	Copywriter
Franz Röppischer	Serviceplan	Art Director
Andreas Heuschneider	Serviceplan	Art Director
Nicolas Klein	Serviceplan	Art Director
Michel Maurice Lück	Serviceplan	Art Director
Katrin Eberbach	Serviceplan	Account Supervisor
Nicholas Conradt	Neverest	Producer
Eivind Holmboe	Fishfilm	Director
Albert Roigé	Plan B Freelance	Cinematographer
Pablo Martìn	Www.pablomartinmusic.com	Music
Woepf Lerchenmayer	Giesing Team	Sound

Brief Explanation

The aim and the task of the new campaign is to overcome and lift any reservations towards television in general and specifically towards Pay TV in a charming and emotional way. Engaging short stories call the status quo of traditional television into question. Each of the new TV ads tells the story of a person who drifts off in ridiculous thoughts because television doesn’t deliver what would be desirable. Instead there are unpleasant ad breaks, boring programme, dated movies or inflexible air times. SKY acts as a potential saviour in the respective whimsical situations. All ads close with the disarming call to action “You know, you want it too.”