| Title | THE THIRD CUP |
| Brand | DOUWE EGBERTS MASTER BLENDERS |
| Product/Service | DOUWE EGBERTS COFFEE |
| Category |
A02. DRINKS (ALCOHOLIC & NON-ALCOHOLIC) |
|
Entrant Company
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Advertising Agency
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Production Company
|
LATCHO DROM Brussels, BELGIUM
|
Credits
| Arnaud Pitz |
BBDO Belgium |
Creative Director |
| Sebastien De Valck |
BBDO Belgium |
Creative Director |
| Klaartje Galle |
BBDO Belgium |
Art Director |
| Régine Smetz |
BBDO Belgium |
Copywriter |
| Ric Cantor |
Milly Films |
Director |
| Peter Pintens |
Douwe Egberts Master Blenders |
Marketing Director |
| Danielle De Lange |
Douwe Egberts Master Blenders |
Marketing Manager |
| Philippe Deben |
Douwe Egberts Master Blenders |
Brand Manager |
| Isabel Peeters |
BBDO Belgium |
Account Supervisor |
| Muriel Douchain |
BBDO Belgium |
Account Director |
| Laura Remory |
BBDO Belgium |
Account Executive |
| Julie Bosteels |
Latcho Drom Belgium |
Producer |
| Leen Van Den Brande |
BBDO Belgium |
Agency Producer |
| Roxane Lemaire |
BBDO Belgium |
Agency Producer |
| Nicolas Van Poeck |
BBDO Belgium |
Agency Producer |
| Ann Peetermans |
BBDO Belgium |
Strategy |
| Philippe Bokken |
Sonicville Belgium |
Music |
| Pieter Van Dessel |
Sonicville Belgium |
Music Artist |
| Yves Van Herstraeten |
Latcho Drom Belgium |
Post Production |
| Enzo Piccinato |
GRID Belgium |
Post Production |
Brief Explanation
The commercial tells the modern-day story of a divorced couple during ‘the exchange’, when mom drops off the children for another week with their father. The reunion is cautious, the newfound balance is fragile. Yet, the dad decides to invite in his ex wife for a cup of coffee. When he spots his ex’s new boyfriend outside, the tension rises. But through a nice cup of coffee, the father can turn around the situation. By carrying out a tray with three cups instead of two, he symbolically shows his acceptance of this new situation. The emotional power and intensity of the moment are brought to life in a beautiful and intimate manner.
Cultural reference:
Douwe Egberts is a coffee blender since 1753, and well known in Belgian households. The brand is reinforcing its historic positioning as a caregiver brand. They focus on human warmth and 'bringing people together', which is the idea behind their baseline ‘There is some Douwe Egberts in the air’. Douwe Egberts is famous for its authenticity and for true modern-day family moments: elderly newlyweds, friends as the extended family etc.