Title	DEAR MAMA
Brand	SPAREBANK 1
Product/Service	MORTGAGE
Category	A11. FINANCIAL PRODUCTS & SERVICES
Entrant Company	KITCHEN LEO BURNETT Oslo, NORWAY
Advertising Agency	KITCHEN LEO BURNETT Oslo, NORWAY
Media Agency	RED MEDIA Oslo, NORWAY
Production Company	STANDART Stockholm, SWEDEN

Name	Company	Position
Per Erik Jarl	Kitchen Leo Burnett	Art Director/Creative Leader
Christian Hygen	Kitchen Leo Burnett	Copywriter/Creative Leader
Helene Egeland	Kitchen Leo Burnett	Art Director
Helena Egeland	Kitchen Leo Burnett	Art Director
Bjørn Polmar	Kitchen Leo Burnett	Account Executive
Ørnulf Johansen	Kitchen Leo Burnett	Planner
Rune Roalsvig	Kitchen Leo Burnett	Account Director
Aram Zarkoob	Kitchen Leo Burnett	Creative Producer
Aram Zarkoob	Kitchen Leo Burnett	Account Manager
Pia Lystad	Kitchen Leo Burnett	Graphic Designer
Adam Gruner	Kitchen Leo Burnett	Motion Designer
Hampus Gunnarsson	STANDART AB	Line Producer
Stylewar	STANDART AB	Directors
Mauricio Moliniari	STANDART AB	Clipping
Macke Bergquist	Music Super Circus	Music
John Strand	STANDART AB	Dp
Nanna Dalunde	Lillasyster AB AB Sthlm	Grading

Brief Explanation

We see Takumi, a japanese exchange student-hamster, sitting in front of his computer. He is writing home to his mum. A japanese voice is reading his letter. He describes the apartment he shares with 4 other hamsters in very positive ways. That its clean and tidy. Which is not at all true when we see different clips of thrash, empty bottles, dirty laundry etc. He gives himself credit for focusing a lot on the studies, but at the same time footage is showing us that he is playing Playstation very intensively. Then he introduces the different housmates, which he also describes in not a very truthfull way. In the end we can see Hamster- Anna, which is a more tidy and responsible hamster, desperately looking out of the window. She is longing for something, while Takumi ends his letter by saying that he is sure that Anna is thriving in the company of the others.