Title	COFFEE SHOT - WAKES YOU UP
Brand	STRAUSS GROUP
Product/Service	ELITE COFFEE
Category	A02. DRINKS (ALCOHOLIC & NON-ALCOHOLIC)
Entrant Company	BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL
Advertising Agency	BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL
Media Agency	UNION MEDIA Tel Aviv, ISRAEL
Production Company	MULLA Tel Aviv, ISRAEL

Name	Company	Position
Yossi Lubaton	Baumann Ber Rivnay Saatchi/Saatchi	C.e.o
Nadav Pressman	Baumann Ber Rivnay Saatchi/Saatchi	V.p Creative Director
Eran Nir	Baumann Ber Rivnay Saatchi/Saatchi	Creative Director
Ale Feldman	Baumann Ber Rivnay Saatchi/Saatchi	Art Director
Shoham Lior	Baumann Ber Rivnay Saatchi/Saatchi	Copywriter
Dorit Gvili	Baumann Ber Rivnay Saatchi/Saatchi	V.p Production/Content
Odelia Nachmias	Baumann Ber Rivnay Saatchi/Saatchi	Producer
Maya Solomon	Baumann Ber Rivnay Saatchi/Saatchi	Vp Group Account Head
Moran Lupo	Baumann Ber Rivnay Saatchi/Saatchi	Account Supervisor
Chen Halpern	Baumann Ber Rivnay Saatchi/Saatchi	Account Executive
Shai Nissenboim	Baumann Ber Rivnay Saatchi/Saatchi	Vp Strategic Planning
Gilad Kremer	Baumann Ber Rivnay Saatchi/Saatchi	Strategic Planner
Roniot Doanis	Baumann Ber Rivnay Saatchi/Saatchi	Traffic Co/Ordinator
Yoram Ever Hadani	Self Employed	Director

Brief Explanation

To Launch Strauss Elite's new coffee energy drink "Coffee Shot", we created a TV spot showing a humorous distinction between two kinds of people: Those few people with adrenaline-infusing professions who really don't need our product. And then all the others, who like you, really need Coffee Shot to get them through the day.