PROTECTED BY 40 YEARS OF EXPERIENCE
| Title | PROTECTED BY 40 YEARS OF EXPERIENCE |
| Brand | VOLKSWAGEN BELGIUM |
| Product/Service | VOLKSWAGEN GOLF |
| Category |
A07. CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES |
|
Entrant Company
|
DDB BRUSSELS, BELGIUM
|
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Advertising Agency
|
DDB BRUSSELS, BELGIUM
|
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Media Agency
|
MEDIACOM Brussels, BELGIUM
|
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Production Company
|
CAVIAR Brussels, BELGIUM
|
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Production Company 2
|
SONICVILLE Brussels, BELGIUM
|
Credits
| Nicolas Deturck |
Volkswagen Belgium |
Marketing Manager |
| Tony Peetermans |
Volkswagen Belgium |
Advertising Manager |
| Peter Ampe |
DDB BRUSSELS |
Executive Creative Director |
| Rom/John |
DDB BRUSSELS |
Creative Team |
| Dominique Poncin |
DDB BRUSSELS |
Head Of Strategy |
| Maarten Van Daele |
DDB BRUSSELS |
Strategic Planner |
| Sylvie De Couvreur |
DDB BRUSSELS |
Account Director |
| Silvie Erzeel |
DDB BRUSSELS |
Account Manager |
| Quentin Maryns |
DDB BRUSSELS |
Account Manager |
| Pieterjan Schouppe |
DDB BRUSSELS |
Account Executive |
| Brigitte Verduyckt |
DDB BRUSSELS |
Tv Producer |
| Jonathan Herman |
|
|
| Eva Van Riet |
|
|
| Phile Bokken |
|
|
| Christophe Gilbert |
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Brief Explanation
Since the introduction of the Golf, 40 years ago, Volkswagen has made innovative technologies available for the public. To celebrate this historic birthday, we made a fitting TV and YouTube spot for Volkswagen Belgium. ‘Safety by experience’ is the central theme in the spot in the typical Volkswagen tradition.
The spot tells the story of an elderly father and his son returning from a weekend in their new Golf. The son sits behind the wheel, while his father almost immediately falls asleep. The son is charmed by his sleeping father and looking at him with some pride. An instant later his father warns him for a stationary tractor, without lifting his eyelids. A brief moment later the Golf sends out an audible warning for an object further down the road. The son can therefore timely brake, avoiding a collision. A message appears: "Do you feel protected by 40 years experience. Volkswagen Golf. "