| Title | TEDDY BEAR |
| Brand | IKEA BELGIUM |
| Product/Service | IKEA |
| Category |
A08. RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS |
|
Entrant Company
|
DDB BRUSSELS, BELGIUM
|
|
Advertising Agency
|
DDB BRUSSELS, BELGIUM
|
|
Media Agency
|
INITIATIVE Sint-Pieters-Woluwe, BELGIUM
|
|
Production Company
|
LOVO FILMS Brussels, BELGIUM
|
Credits
| Peter Ampe |
DDB Brussels |
Executive Creative Director |
| Tim Arts |
DDB Brussels |
Art Director |
| Stefan Van Den Boogaard |
DDB Brussels |
Copywriter |
| Jonathan D'oultremont |
Ddb Brussels |
Copywriter |
| Francis Lippens |
DDB Brussels |
Account Director |
| Kaat De Brandt |
DDB Brussels |
Account Manager |
| Astrid De Paep |
DDB Brussels |
Account Executive |
| Dominique Poncin |
DDB Brussels |
Head Of Strategy |
| Maarten Van Daele |
DDB Brussels |
Strategic Planner |
| Nada Al/Kadi |
DDB Brussels |
Digital Production |
| Andreea Buescu |
DDB Brussels |
Design Lead |
| Cedric Lopez |
Ddb Brussels |
Graphic Designer |
| Brigitte Verduyckt |
Ddb Brussels |
Tv Producer |
Brief Explanation
IKEA wants Belgium to regain the love for their bedroom. The bedroom is the most underrated area of our home. However, it is the space par excellence where we can be ourselves. Therefore we made an integrated campaign for IKEA where they go in search of the bedroom rituals of the Belgians.
Three poetic TV spots showing IKEA products that replace items that you used as a child during or before bedtime.
The campaign shows intimate moments and situations where every Belgian can recognize themselves. The bedroom is in fact an area that deserves more attention. It serves not only to sleep but is also the ideal place to unwind. In short, the bedroom is a room we should dream of.