| Title | PENELOPE |
| Brand | SCHWEPPES |
| Product/Service | SOFT DRINK |
| Category |
A02. DRINKS (ALCOHOLIC & NON-ALCOHOLIC) |
|
Entrant Company
|
FRED & FARID GROUP Paris, FRANCE
|
|
Advertising Agency
|
FRED & FARID GROUP Paris, FRANCE
|
|
Production Company
|
RSA FILMS ASIA Hong Kong, HONG KONG
|
Credits
| Fred/Farid |
FRED/FARID GROUP |
Chief Creative Officers |
| Pauline De Montferrand |
FRED/FARID GROUP |
Creative Director |
| Julien/Pierre Mallet/Etienne Renaux |
FRED/FARID GROUP |
Copywriter |
| Julien/Pierre Mallet/Etienne Renaux |
FRED/FARID GROUP |
Art Director |
| Stanislas De Parcevaux/Emilie De Fautereau/Anne Rocca |
ORANGINA SCHWEPPES FRANCE |
Clients |
| Jonathan Serog/Jeanne Gauthier/Olivia Courbon |
FRED/FARID GROUP |
Brand Manager |
| Emmanuelle Grenier |
FRED/FARID GROUP |
Agency Producer |
| Emmanuelle Grenier/Lucille Louais |
FRED/FARID GROUP |
Post Production |
| Leo Copet |
FRED/FARID GROUP |
Music Supervisor |
| Sean Bobbitt |
|
Director Of Photography |
Brief Explanation
In France, Schweppes is known as the soft drink brand for adults and positioned as a luxury product using perfume's codes in communication: chic, trendy, seductive, unexpected with a sense of humor.
Since 2009, Schweppes has been developing the very iconic "What Did You Expect?" saga, playing on seduction and product's attractiveness in a glamorous yet funny way.
The saga started with the famous Hollywood actress Nicole Kidman, and kept on going with a second campaign featuring Uma Thurman as a sulfurous and eccentric diva.
For this third campaign, the objective was to evolve toward a more European muse. Penelope Cruz was an obvious choice: a successful filmography, a great personality and a mesmerizing sensuality. We just had to add the essential “unexpected twist” to turn this attraction story into a successful campaign, which was one of the most talked-about ad during the first month of its launch.