Title	THE SOUND OF TASTE
Brand	SCHWARTZ
Product/Service	FLAVOUR SHOTS
Category	A01. FOODS
Entrant Company	GREY LONDON, UNITED KINGDOM
Advertising Agency	GREY LONDON, UNITED KINGDOM
Production Company	PARTIZAN London, UNITED KINGDOM

Name	Company	Position
Nils Leonard	Grey London	Chief Creative Officer
Andy Lockley	Grey London	Creative Director
Mike Kennedy	Grey London	Copywriter
Pauline Ashford	Grey London	Art Director
Kat Maidment	Grey London	Agency Producer
Philippa Baldwin	Grey London	Managing Partner
Camilla Ashenhurst	Grey London	Business Director
Lucy Gregory	Grey London	Account Director
Matt Buttrick	Grey London	Planner
Daniel Sherrard	Grey London	Planner
Georgie Moran	Grey London	Creative Producer
Chris Cairns	Partizan	Director
Malachy Mcanenny	Partizan	Producer
Ben Todd	Partizan	Director Of Photography
Ross Hallard	Trim	Editor
M J Cole	Soho Music	Music Artist
Will Cohen	String And Tins	Sound Design Arrangement
Dan Sanders	MPC	Post Production
Paul Mann	Machine Shop	Special Effects Computer Graphics

Brief Explanation

What does flavour look like? How does it sound? These are the questions that inspired herb and spice experts, Schwartz, to create a ‘Sonic Flavourscape'. An audio visual dramatisation of the intense effect that herbs and spices have on the senses. Several tons of black peppercorns, cardamom, basil leaves, cinnamon, cumin seeds, ginger, chili and coriander were rigged to explode in perfect sync with a bespoke musical composition. 140 individual explosions each represent an individual piano note or chord, which when filmed in super slow motion, creates a surreal three dimensional sound scape. First the sensation of taste into a musical composition, pyrotechnic designers, then went to work turning this sound into a physical scale. Different Herbs and spices were assigned to the notes based upon their different characteristics and colours. For example, a bright and clean E-flat major chord became fresh green chives. While C, G and E-flat, were ascribed to fenugreek seeds, paprika and turmeric powder.